Intuit Inc. vs Rockwell Automation — how do they compare? Intuit Inc. trades at $333.4 (market cap $92.03B), while Rockwell Automation trades at $448.94 (market cap $49.64B). The key difference: Intuit Inc. is the larger of the two by market cap, and Intuit Inc. pays the higher dividend (1.43%). Which is the better fit depends on your goals.
| INTU | ROK | |
|---|---|---|
Market Cap | $92.03B | $49.64B |
Sector | Technology | Industrials |
52-Week High | $717.21 | $495.08 |
52-Week Low | $255.07 | $333.75 |
Enterprise Value | $90.49B | $52.77B |
Dividend Yield | 1.43% | 1.23% |
Signals from Pluang's Aura AI — not financial advice
Intuit (INTU) trades at $336.44, up 3.44% today, with a bullish technical signal and strong earnings beats in recent quarters. Revenue grew to $18.83B in 2025, with a net income margin of 20.54%, while analyst consensus is a Buy with a $401 price target. However, recent news highlights a 20% stock drop and securities fraud investigations related to TurboTax pricing issues, creating near-term uncertainty.
The outlook is mixed: strong fundamentals and AI-driven growth in financial software support upside, but legal risks and investor sentiment pressure pose challenges. Valuation metrics like a P/E of 20.4 appear reasonable if execution continues, yet volatility may persist until legal concerns resolve.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.
Read more on INTU →Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →