Intuit Inc. vs Procter & Gamble Co — how do they compare? Intuit Inc. trades at $289.61 (market cap $80.37B), while Procter & Gamble Co trades at $148.13 (market cap $347.26B). The key difference: Procter & Gamble Co is far larger — about 4.3× Intuit Inc.'s market cap, and Procter & Gamble Co pays the higher dividend (2.92%). Which is the better fit depends on your goals.
| INTU | PG | |
|---|---|---|
Market Cap | $80.37B | $347.26B |
Sector | Technology | Consumer Staples |
52-Week High | $807.39 | $167.18 |
52-Week Low | $255.07 | $138.10 |
Enterprise Value | $78.83B | $372.74B |
Dividend Yield | 1.63% | 2.92% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
Intuit (INTU) trades at $291.09, down 1.26% over the past day, amid mixed technical signals and ongoing legal scrutiny. The stock shows strong fundamentals with revenue growth from $18.83B in 2025 to a projected $20.9B in 2026, net income margin improving to 21.91%, and consistent earnings beats. However, recent news highlights a 20% stock drop and multiple securities fraud investigations related to TurboTax pricing issues, creating investor uncertainty despite a bullish analyst consensus.
The outlook for INTU is cautiously optimistic given its robust financial health and AI-driven growth initiatives, but near-term risks from legal challenges and market sentiment could pressure the stock. Investors should weigh the company's solid profitability and upward earnings trajectory against potential volatility from ongoing investigations and competitive pressures in the fintech software space.
Procter & Gamble (PG) trades at $147.67, down 1.53% on the day, as the consumer staples giant shows mixed signals. The stock maintains a bullish technical outlook with strong moving average support, while fundamentals reveal steady revenue growth to $84.28B in 2025 and improving net income margins to 19.16%. Recent quarterly earnings have consistently beaten expectations, and the company continues its dividend reliability with $1.09 quarterly payouts. Analyst consensus remains positive with a $161.71 price target, though premium valuations warrant monitoring.
PG presents a stable investment case with defensive characteristics amid market volatility. The company's consistent earnings beats, strong cash flow generation ($17.82B operating cash flow in 2025), and 69-year dividend growth streak support long-term value. However, premium valuation multiples (P/E 21.8, P/S 4.18) and modest revenue growth create near-term headwinds. Investors should weigh the security of steady dividends against valuation concerns in a challenging consumer environment.
Trailing returns across standard periods
Latest headlines on both assets
Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.
Read more on INTU →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →