International Business Machines Corp vs Zeta Global Holdings Corp — how do they compare? International Business Machines Corp trades at $210.98 (market cap $200.20B), while Zeta Global Holdings Corp trades at $21.07 (market cap $5.32B). The key difference: International Business Machines Corp is far larger — about 37.6× Zeta Global Holdings Corp's market cap, and International Business Machines Corp pays a 3.17% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.
| IBM | ZETA | |
|---|---|---|
Market Cap | $200.20B | $5.32B |
Volume | 4,481,527 | — |
Sector | Technology | Technology |
52-Week High | $329.23 | $25.24 |
52-Week Low | $211.20 | $14.55 |
Enterprise Value | $258.21B | $5.23B |
Dividend Yield | 3.17% | — |
Signals from Pluang's Aura AI — not financial advice
IBM stock trades at $213.81, down 25% following disappointing Q2 2026 preliminary results that missed revenue and EPS estimates. The company maintains strong profitability with 58.4% gross margins and 15.6% net income margin, but faces execution challenges as customers shift spending toward AI infrastructure. Technical indicators show bearish momentum with support at $210 and resistance at $216, while analyst consensus remains positive with a $287.85 price target despite recent downgrades.
IBM's long-term fundamentals remain solid with consistent earnings beats and strong cash flow generation, but near-term headwinds from AI spending shifts create uncertainty. The stock offers value at current levels with attractive valuation multiples, though investors face execution risk and competitive pressure in the evolving AI landscape.
ZETA trades at $21.34, down 1.57% on the day, with a bullish technical signal from moving averages and strong analyst support (73% buy ratings). The company reported Q1 2026 earnings of $0.14 per share, beating estimates, and is pivoting toward AI infrastructure through partnerships with Palantir and OpenAI. Revenue grew to $1.30 billion in 2025, though net income remained negative at -$31.51 million.
The outlook is positive due to AI-driven growth and strategic partnerships, but risks include margin pressure and integration challenges. The consensus price target of $27.50 suggests significant upside potential if execution aligns with bullish expectations, though negative profitability metrics warrant caution.
Trailing returns across standard periods
Latest headlines on both assets
International Business Machines Corporation (IBM) provides computer solutions. The Company offers application, technology consulting and support, process design and operations, cloud, digital workplace, and network services, as well as business resiliency, strategy, and design solutions. IBM serves clients worldwide.
Read more on IBM →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →