International Business Machines Corp vs Zeta Global Holdings Corp — how do they compare? International Business Machines Corp trades at $235.83 (market cap $224.62B), while Zeta Global Holdings Corp trades at $28.45 (market cap $7.32B). The key difference: International Business Machines Corp is far larger — about 30.7× Zeta Global Holdings Corp's market cap, and International Business Machines Corp pays a 2.84% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.
| IBM | ZETA | |
|---|---|---|
Market Cap | $224.62B | $7.32B |
Volume | 4,481,527 | — |
Sector | Technology | Technology |
52-Week High | $329.23 | $29.15 |
52-Week Low | $205.77 | $14.55 |
Enterprise Value | $281.76B | $7.20B |
Dividend Yield | 2.84% | — |
Signals from Pluang's Aura AI — not financial advice
IBM trades at $234.91, down 0.59% today, with a mixed technical outlook showing bearish moving averages but bullish overall signals. Recent earnings beat expectations in two of the last three quarters, with Q3 2026 results pending. The company secured a $240 million AI deal with Together AI, boosting sentiment, but faces a securities fraud investigation following a 25% stock drop. Fundamentals are solid with revenue growth to $67.54 billion in 2025 and a net income margin of 15.52%, though cash flow turned negative.
Outlook is cautiously optimistic with a consensus price target of $257.38, implying 9.6% upside, supported by AI and cloud growth. Risks include the ongoing fraud probe, competitive pressures, and high debt levels. Investors should weigh strong profitability against legal and execution uncertainties in a volatile market.
ZETA trades at $28.55, up 3.67% today, near its consensus price target of $30.44. The stock shows bullish technical signals with strong moving average support and resistance at $30. Fundamentally, revenue grew to $1.3B in 2025 with a gross margin of 59.48%, though net income remains negative. Recent Q2 2026 earnings beat estimates with 44% revenue growth, marking the 20th consecutive beat-and-raise quarter, driven by AI adoption and partnerships.
Outlook is positive with analyst consensus at Buy (73%) and a $30.44 target, but risks include rich valuation (P/S 4.35, EV/EBITDA 95.89) and execution challenges in integrating AI growth. Investors face volatility from high RSI levels, yet sustained earnings momentum and institutional accumulation support upside potential.
Trailing returns across standard periods
Latest headlines on both assets
International Business Machines Corporation (IBM) provides computer solutions. The Company offers application, technology consulting and support, process design and operations, cloud, digital workplace, and network services, as well as business resiliency, strategy, and design solutions. IBM serves clients worldwide.
Read more on IBM →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →