Humana Inc vs Zeta Global Holdings Corp — how do they compare? Humana Inc trades at $402.89 (market cap $47.81B), while Zeta Global Holdings Corp trades at $21.2 (market cap $5.32B). The key difference: Humana Inc is far larger — about 9× Zeta Global Holdings Corp's market cap, and Humana Inc pays a 0.89% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.
| HUM | ZETA | |
|---|---|---|
Market Cap | $47.81B | $5.32B |
Sector | Health | Technology |
52-Week High | $409.42 | $25.24 |
52-Week Low | $163.67 | $14.55 |
Enterprise Value | $56.85B | $5.23B |
Dividend Yield | 0.89% | — |
Signals from Pluang's Aura AI — not financial advice
Humana (HUM) trades at $404.80, up 1.2% on the day, with a bullish technical signal and recent earnings beats. Revenue has grown steadily to $129.66 billion in 2025, though net income margin has compressed to 0.82%. The company is focused on margin recovery in its Medicare Advantage business and expanding its CenterWell healthcare services segment.
The stock faces headwinds from declining profitability and regulatory scrutiny, but analyst consensus leans Hold with a $354.33 price target below the current price. Upside depends on successful execution of its 2028 margin targets, while risks include healthcare cost pressures and potential legal challenges.
Zeta Global (ZETA) trades at $21.34, down 1.57% on the day, with a neutral technical signal and bullish moving averages. The company reported strong revenue growth, with Q1 2026 EPS beating estimates, but remains unprofitable with a net margin of -1.61%. Recent news highlights a strategic AI partnership with Palantir, positioning Zeta for accelerated growth in marketing technology infrastructure.
The outlook is mixed: analyst consensus is strongly bullish with a $27.50 price target, but profitability concerns and margin pressure pose risks. The stock offers growth potential through AI adoption and partnerships, yet investors must weigh execution risks against transformative opportunities in a competitive sector.
Trailing returns across standard periods
Latest headlines on both assets
Humana is one of the largest private health insurers in the U.S. with a focus on administering Medicare Advantage plans. The firm has built a niche specializing in government-sponsored programs, with nearly all its medical membership stemming from individual and group Medicare Advantage, Medicaid, and the military's Tricare program. The firm is also a leader in stand-alone prescription drug plans for seniors enrolled in traditional fee-for-service Medicare. Humana offers employer-based plans primarily for small businesses along with specialty insurance offerings such as dental, vision, and life. Beyond medical insurance, the company provides other healthcare services, including primary-care services, at-home services, and pharmacy benefit management.
Read more on HUM →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →