Compare HubSpot Inc (HUBS) vs 22nd Century Group Inc (XXII) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
HubSpot Inc vs 22nd Century Group Inc — how do they compare? HubSpot Inc trades at $201 (market cap $11.19B), while 22nd Century Group Inc trades at $4.26 (market cap $1.56M). The key difference: HubSpot Inc is far larger — about 7173.1× 22nd Century Group Inc's market cap. Which is the better fit depends on your goals.
| HUBS | XXII | |
|---|---|---|
Market Cap | $11.19B | $1.56M |
Sector | Technology | Technology |
52-Week High | $560.90 | $999.00 |
52-Week Low | $170.39 | $3.90 |
Enterprise Value | $9.74B | -$6.67M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
HubSpot (HUBS) trades at $218.58, down 2.53% on the day, with a bullish technical signal from moving averages but overbought RSI readings. The company shows strong revenue growth, reaching $3.13B in 2025, and has beaten EPS estimates for three consecutive quarters. Analyst sentiment remains overwhelmingly positive with an 80.85% buy rating and a $261.67 consensus price target, suggesting significant upside potential from current levels.
The outlook for HUBS is favorable due to robust customer growth and AI-driven product expansion, though high valuation multiples (P/E of 121.69) pose a risk if growth slows. Key risks include competitive pressures in the CRM space and market volatility. The stock presents a growth opportunity supported by solid fundamentals and positive analyst coverage, but investors should be cautious of premium pricing relative to earnings.
XXII trades at $4.32, down 0.23% on the day, with neutral technical signals and bearish moving averages. The company shows significant financial challenges with negative profit margins (-65.76% net income margin) and declining revenue, though analyst sentiment remains positive with 75% buy ratings. Recent corporate actions include a 20:1 reverse stock split completed in June 2026, while expansion initiatives in California and New York aim to drive VLN brand growth.
The outlook remains speculative with high execution risk given persistent losses and negative ROE (-130.19%). Investment opportunity hinges on successful commercialization of reduced-nicotine products and FDA regulatory progress, but substantial financial deterioration and competitive pressures present significant downside risk for shareholders.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About HubSpot Inc
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →About 22nd Century Group Inc
22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
Read more on XXII →
