HubSpot Inc vs Western Union Co — how do they compare? HubSpot Inc trades at $225.06 (market cap $11.84B), while Western Union Co trades at $8.81 (market cap $2.71B). The key difference: HubSpot Inc is far larger — about 4.4× Western Union Co's market cap, and Western Union Co pays a 10.85% dividend while HubSpot Inc pays none. Which is the better fit depends on your goals.
| HUBS | WU | |
|---|---|---|
Market Cap | $11.84B | $2.71B |
Sector | Technology | Technology |
52-Week High | $560.90 | $10.28 |
52-Week Low | $170.39 | $7.04 |
Enterprise Value | $10.39B | $2.40B |
Dividend Yield | — | 10.85% |
Signals from Pluang's Aura AI — not financial advice
HubSpot (HUBS) trades at $231.36, up 3.17% with strong technical momentum and bullish moving averages. The company demonstrates robust revenue growth, reaching $3.13B in 2025 with expanding profit margins. Recent earnings consistently beat expectations, and analyst sentiment remains overwhelmingly positive with 81% buy ratings. Technical indicators show the stock approaching resistance at $232 with RSI levels suggesting potential overbought conditions.
HUBS presents compelling growth prospects with accelerating AI integration and customer expansion, though elevated valuation metrics and competitive pressures warrant caution. The stock's 14% upside to consensus target of $264.06 reflects optimism about continued execution, but investors should monitor margin sustainability and market volatility risks in the software sector.
Western Union (WU) trades at $8.65, down 2.59% on the day, with strong valuation metrics including a P/E of 6.53 and P/S of 0.71. The company maintains profitability with a 10.88% net margin and 47.66% ROE, though Q1 2026 earnings missed expectations. Recent developments include strategic partnerships with Total Wireless and Bybit, and the pending acquisition of Intermex. Technical indicators show mixed signals with bullish moving averages but overbought RSI levels.
WU presents a value opportunity with attractive dividend yield and low valuation multiples, but faces revenue decline and margin pressure. The stock trades above analyst consensus target of $7.83, suggesting limited near-term upside. Key risks include declining traditional remittance business and execution challenges in digital transformation. Institutional sentiment remains cautious with only 12.5% buy ratings.
Trailing returns across standard periods
Latest headlines on both assets
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →Western Union provides domestic and international money transfers through its global network of about 500,000 outside agents. It is the largest money transfer company in the world and one of only a few companies with a truly global agent network.
Read more on WU →