HubSpot Inc vs Wix.Com Ltd — how do they compare? HubSpot Inc trades at $228.3 (market cap $11.56B), while Wix.Com Ltd trades at $76.56 (market cap $3.11B). The key difference: HubSpot Inc is far larger — about 3.7× Wix.Com Ltd's market cap, and Wix.Com Ltd is trading nearer its 52-week high, HubSpot Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold HubSpot Inc for 78 Days and Wix.Com Ltd for 62 Days on average.
| HUBS | WIX | |
|---|---|---|
Market Cap | $11.56B | $3.11B |
Volume | 1,891,287 | 809,286 |
Sector | Technology | Technology |
52-Week High | $494.58 | $145.54 |
52-Week Low | $170.39 | $40.43 |
Typical Hold Time | 78 Days | 62 Days |
Enterprise Value | $10.46B | $4.19B |
Signals from Pluang's Aura AI — not financial advice
HubSpot (HUBS) trades at $231.84, up 5.23% today, with a bullish technical trend and strong analyst consensus. The stock has consistently beaten earnings estimates in recent quarters, with Q3 2026 results pending. Revenue growth is robust, reaching $3.13B in 2025, though profitability metrics like net margin (4.26%) remain modest. The company's AI strategy and partnership with OpenAI are key recent developments, as highlighted in September 2026 news.
The outlook is positive given earnings beats and AI initiatives, but high valuation ratios (P/E 82.51) and competitive risks warrant caution. Upside to the $243.65 consensus price target appears achievable if margin expansion continues, though volatility near resistance at $236 could test gains.
Wix.com (WIX) trades at $74.13, up 1.59% with mixed technical signals showing neutral overall but bullish moving averages. The company reported Q2 2026 EPS of $1.39, beating expectations, but faces negative net income margin of -8.19% despite strong revenue growth to $1.99 billion in 2025. Multiple class action lawsuits filed in September 2026 create near-term legal overhang.
Analyst consensus remains positive with 26 buy ratings and $77 price target, but investors face risks from negative cash flow trends, legal challenges, and inconsistent profitability. The stock offers growth potential if Wix can maintain revenue momentum while improving cost controls, but legal proceedings could pressure shares near-term.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →