HubSpot Inc vs Unilever plc — how do they compare? HubSpot Inc trades at $215.64 (market cap $11.84B), while Unilever plc trades at $62.18 (market cap $131.86B). The key difference: Unilever plc is far larger — about 11.1× HubSpot Inc's market cap, and Unilever plc pays a 3.68% dividend while HubSpot Inc pays none. Which is the better fit depends on your goals.
| HUBS | UL | |
|---|---|---|
Market Cap | $11.84B | $131.86B |
Sector | Technology | Consumer Staples |
52-Week High | $560.90 | $74.59 |
52-Week Low | $170.39 | $55.05 |
Enterprise Value | $10.39B | $157.31B |
Dividend Yield | — | 3.68% |
Signals from Pluang's Aura AI — not financial advice
HubSpot (HUBS) trades at $218.58, down 2.53% on the day, with a bullish technical signal from moving averages but overbought RSI readings. The company shows strong revenue growth, reaching $3.13B in 2025, and has beaten EPS estimates for three consecutive quarters. Analyst sentiment remains overwhelmingly positive with an 80.85% buy rating and a $261.67 consensus price target, suggesting significant upside potential from current levels.
The outlook for HUBS is favorable due to robust customer growth and AI-driven product expansion, though high valuation multiples (P/E of 121.69) pose a risk if growth slows. Key risks include competitive pressures in the CRM space and market volatility. The stock presents a growth opportunity supported by solid fundamentals and positive analyst coverage, but investors should be cautious of premium pricing relative to earnings.
Unilever (UL) trades at $60.79, down 2.56% today, with a mixed technical and fundamental backdrop. The stock shows a bullish technical signal from moving averages but has missed earnings expectations in recent quarters. Revenue in 2024 was $60.76B with a net income margin of 9.45%, while the company explores strategic moves like a potential bid for Thorne and a partnership with Accenture to scale AI in manufacturing.
The outlook is balanced; strong cash flow and a high ROE of 53.32% support the dividend, but recent earnings misses and a high P/B ratio of 7.55 pose risks. Analyst sentiment is neutral with a 51.36% hold rating, reflecting cautious optimism amid execution challenges and macroeconomic headwinds.
Trailing returns across standard periods
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →Unilever is a diversified personal product (42% of 2021 sales by value), home care (20%), and packaged food (38%) company. Its brands include Knorr soups and sauces, Hellmann's mayonnaise, Lipton teas, Axe and Dove skin products, and the TRESemme haircare brand. The firm has been acquisitive in recent years
Read more on UL →