Compare HubSpot Inc (HUBS) vs SMX Security Matters plc (SMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
HubSpot Inc vs SMX Security Matters plc — how do they compare? HubSpot Inc trades at $217.74 (market cap $11.84B), while SMX Security Matters plc trades at $18.83 (market cap $16.38M). The key difference: HubSpot Inc is far larger — about 722.8× SMX Security Matters plc's market cap, and HubSpot Inc is trading nearer its 52-week high, SMX Security Matters plc nearer its low. Which is the better fit depends on your goals.
| HUBS | SMX | |
|---|---|---|
Market Cap | $11.84B | $16.38M |
Sector | Technology | Technology |
52-Week High | $560.90 | $295.56K |
52-Week Low | $170.39 | $12.87 |
Enterprise Value | $10.39B | $13.35M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
HubSpot (HUBS) trades at $231.36, up 3.17% with strong technical momentum and bullish moving averages. The company demonstrates robust revenue growth, reaching $3.13B in 2025 with expanding profit margins. Recent earnings consistently beat expectations, and analyst sentiment remains overwhelmingly positive with 81% buy ratings. Technical indicators show the stock approaching resistance at $232 with RSI levels suggesting potential overbought conditions.
HUBS presents compelling growth prospects with accelerating AI integration and customer expansion, though elevated valuation metrics and competitive pressures warrant caution. The stock's 14% upside to consensus target of $264.06 reflects optimism about continued execution, but investors should monitor margin sustainability and market volatility risks in the software sector.
SMX trades at $17.66, up 6.9% today, with neutral technical signals and bearish moving averages. The stock shows a P/B of 1.85 but negative profitability metrics, including a -2,216.26% ROE. Recent news highlights balance sheet strengthening and commercialization progress in recycled materials tracking technology, amid regulatory tailwinds for verified plastics.
Outlook hinges on execution of global strategy and policy-driven demand, but high financial losses and reverse stock splits signal substantial risk. Investor sentiment is cautious despite positive media coverage on industry positioning.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About HubSpot Inc
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →About SMX Security Matters plc
SMX Security Matters plc is a digital authentication and tracking technology company that uses a chemical-based, invisible marker system to trace and verify products across global supply chains. Their technology creates a 'digital twin' of physical products, used for quality control, counterfeiting prevention, and ensuring sustainability compliance from raw materials to final sale. The company's solutions are applied across various industries, including precious materials, luxury goods, and fast-moving consumer goods.
Read more on SMX →
