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Compare HubSpot Inc (HUBS) vs Banco Santander SA (SAN) Price & Performance

HubSpot IncTrade
Banco Santander SATrade

Price performance (Past 24H)

Key statistics

HubSpot Inc vs Banco Santander SA — how do they compare? HubSpot Inc trades at $228.3 (market cap $11.56B), while Banco Santander SA trades at $13.49 (market cap $192.86B). The key difference: Banco Santander SA is far larger — about 16.7× HubSpot Inc's market cap, and Banco Santander SA pays a 2.06% dividend while HubSpot Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold HubSpot Inc for 78 Days and Banco Santander SA for 55 Days on average.

HUBSSAN
Market Cap
$11.56B$192.86B
Volume
1,891,28710,644,519
Sector
TechnologyFinancials
52-Week High
$494.58$15.05
52-Week Low
$170.39$9.65
Typical Hold Time
78 Days55 Days
Enterprise Value
$10.46B$360.86B
Dividend Yield
—2.06%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

HubSpot Inc

HubSpot (HUBS) trades at $231.84, up 5.23% over the past day, with a bullish technical signal and strong earnings beats in recent quarters. The stock shows robust revenue growth, improving profitability, and positive cash flow trends, supported by an AI-focused strategy unveiled at its recent Analyst Day. Analyst consensus is bullish with a $243.65 price target, though high valuation multiples and competitive pressures remain considerations.

The outlook for HUBS is positive, driven by AI integration, margin expansion targets, and consistent revenue growth. Key risks include elevated valuation metrics, potential AI-driven demand headwinds, and insider selling activity. The stock presents a growth opportunity but requires monitoring of execution against ambitious targets and competitive dynamics in the CRM software space.

Banco Santander SA

Banco Santander (SAN) trades at $13.48, down 1.32% with bearish technical signals despite strong fundamentals. The stock shows mixed earnings performance with Q1 2026 beat but Q2 miss, while maintaining robust profitability with 26.25% net margin and 16.07% ROE. Recent developments include the completed Webster Financial acquisition expanding U.S. presence and record quarterly profits reported in Q2 2026.

SAN presents a value opportunity with reasonable P/E of 13.55 and strong analyst support (64% buy ratings), though negative cash flow trends and declining operating cash flow from $56.7B in 2021 to -$24.2B in 2024 raise concerns. The Webster integration execution and European banking sector volatility represent key near-term risks.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

HUBS
1% Buy99% Sell
Avg holding period · 78 Days
SAN
100% Buy0% Sell
Avg holding period · 55 Days

Top news

Latest headlines on both assets

About HubSpot Inc

HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.

Read more on HUBS →

About Banco Santander SA

Santander's focus is on retail and commercial banking. Latin America is geographically the largest operation, with Brazil by far the largest. Its continental European business is still mainly Iberian. Santander's U.K. presence is the result of the acquisition of building society Abbey. In the U.S., Santander operates a vehicle finance business and a regional bank focused on the Northeastern states.

Read more on SAN →