HubSpot Inc vs Packaging Corporation of America — how do they compare? HubSpot Inc trades at $220.7 (market cap $10.77B), while Packaging Corporation of America trades at $257.2 (market cap $22.70B). The key difference: Packaging Corporation of America is far larger — about 2.1× HubSpot Inc's market cap, and Packaging Corporation of America pays a 2.36% dividend while HubSpot Inc pays none. Which is the better fit depends on your goals.
| HUBS | PKG | |
|---|---|---|
Market Cap | $10.77B | $22.70B |
Sector | Technology | Technology |
52-Week High | $522.97 | $256.04 |
52-Week Low | $170.39 | $191.68 |
Enterprise Value | $9.67B | $26.51B |
Dividend Yield | — | 2.36% |
Signals from Pluang's Aura AI — not financial advice
HubSpot (HUBS) trades at $210.35, up 3.91% today, but remains in a bearish technical trend with strong selling pressure on moving averages. The company shows solid revenue growth with Q2 2026 earnings beating estimates at $3.26 EPS, though recent guidance cuts and a securities fraud investigation have created significant volatility. Fundamentals reveal strong gross margins of 83.25% but modest net income margins of 4.26%, with valuation metrics indicating premium pricing at P/E 74.89 and P/S 3.22.
The outlook is mixed with 76.59% analyst buy ratings and a $233.93 consensus target suggesting 11% upside, but near-term risks from customer growth slowdown and legal challenges weigh on sentiment. Long-term AI transformation strategy offers potential, but execution risks and competitive pressures require careful monitoring for investors considering entry at current levels.
Packaging Corporation of America (PKG) trades at $256.04, up 1.3% on the day, with a bullish technical trend supported by moving averages and strong support at $252. The company reported Q2 2026 EPS of $2.35, beating estimates, driven by record corrugated shipments and contributions from the Greif acquisition, though net income margins face pressure from rising costs. A $1.50 dividend for H1-2026 reflects management's confidence, with a consensus price target of $269.33 suggesting modest upside.
Outlook: PKG benefits from robust demand and strategic acquisitions, but cost headwinds and a high P/E of 33.08 pose valuation risks. Analyst sentiment is mixed with 34.6% buy ratings, indicating cautious optimism amid margin compression and economic uncertainties. Key risks include freight and input cost inflation, competitive pricing pressure, and execution of integration synergies.
Trailing returns across standard periods
Latest headlines on both assets
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →Packaging Corporation of America is a leading producer of containerboard and corrugated packaging products in North America. The company also produces white papers, which include printing and writing papers. PKG operates as an integrated manufacturer, with a strong focus on high-quality and sustainable packaging solutions for e-commerce, food and beverage, and other industrial and consumer markets.
Read more on PKG →