HubSpot Inc vs Paycom Software Inc — how do they compare? HubSpot Inc trades at $210.25 (market cap $11.00B), while Paycom Software Inc trades at $211 (market cap $9.57B). The key difference: HubSpot Inc and Paycom Software Inc are close in size by market cap, and Paycom Software Inc pays a 0.71% dividend while HubSpot Inc pays none. Which is the better fit depends on your goals.
| HUBS | PAYC | |
|---|---|---|
Market Cap | $11.00B | $9.57B |
Sector | Technology | Technology |
52-Week High | $522.97 | $233.89 |
52-Week Low | $170.39 | $113.59 |
Enterprise Value | $9.89B | $10.35B |
Dividend Yield | — | 0.71% |
Signals from Pluang's Aura AI — not financial advice
HubSpot (HUBS) trades at $210.12, down 2.68% amid a bearish technical signal. The company reported strong Q2 2026 earnings, beating EPS estimates with $3.26 versus $3.02 expected, but lowered its 2026 customer-growth forecast, causing investor concern. Revenue growth remains robust at 20% year-over-year, while profitability metrics show improvement, with net income margin rising to 4.26% in 2025 from negative figures in prior years.
The outlook is mixed: analyst consensus is bullish with a $233.93 price target, but near-term risks include execution challenges in AI adoption and a securities fraud investigation. Long-term growth depends on successful AI product integration and customer acquisition recovery, though competitive and regulatory pressures persist.
Paycom Software (PAYC) trades at $211.28, down 1.02% today, with a bullish technical outlook per moving averages but overbought RSI signals. The company reported strong Q2 2026 results, beating EPS estimates with $2.78 versus $2.38 expected, and raised its full-year revenue and EBITDA guidance, driven by AI-driven demand and operational efficiency.
The stock offers growth potential from robust earnings momentum and high profitability margins, but risks include valuation premiums and competitive pressures. Analyst consensus is mixed with a $219.22 price target, suggesting moderate upside from current levels amid near-term volatility.
Trailing returns across standard periods
Latest headlines on both assets
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →Paycom is a fast-growing provider of payroll and human capital management, or HCM, software primarily targeting clients with 50-10,000 employees in the United States. Paycom was established in 1998 and services about 18,000 clients as of 2021, based on parent company grouping. Alongside its core payroll software, Paycom offers various HCM add-on modules, including time and attendance, talent management, and benefits administration.
Read more on PAYC →