Compare HubSpot Inc (HUBS) vs Strategy Inc. (MSTR) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
HubSpot Inc vs Strategy Inc. — how do they compare? HubSpot Inc trades at $211.92 (market cap $11.00B), while Strategy Inc. trades at $96.16 (market cap $37.84B). The key difference: Strategy Inc. is far larger — about 3.4× HubSpot Inc's market cap. Which is the better fit depends on your goals.
| HUBS | MSTR | |
|---|---|---|
Market Cap | $11.00B | $37.84B |
Sector | Technology | Technology |
52-Week High | $522.97 | $394.39 |
52-Week Low | $170.39 | $82.31 |
Enterprise Value | $9.89B | $56.61B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
HubSpot (HUBS) trades at $215.91, up 2.64% today but remains in a bearish technical trend. The company reported strong Q2 2026 earnings with EPS of $3.26 beating estimates, but lowered customer growth guidance to 5,000-6,000 per quarter. Revenue grew 20% year-over-year to $3.13 billion in 2025, with net income improving to $45.91 million. However, the stock faces headwinds from AI transition costs and a securities fraud investigation announced on August 10, 2026.
Despite near-term challenges, HubSpot maintains strong fundamentals with 76.6% analyst buy ratings and a $233.93 consensus target. The AI pivot creates execution risk but offers long-term growth potential. Key risks include customer acquisition slowdown, competitive pressures, and legal uncertainties. Current valuation at 78.5x P/E requires sustained execution for further upside.
MSTR trades at $97.33, down 2.68% on the day, with a bearish technical signal and weak fundamentals including a negative net income margin of -6,102.96% and three consecutive quarterly earnings misses. The company's performance remains heavily influenced by its Bitcoin holdings, with recent news highlighting Bitcoin sales to fund stock buybacks and address capital structure concerns.
The outlook is mixed: analyst consensus is bullish with a $210 price target, but high leverage, volatile Bitcoin exposure, and persistent losses pose significant risks. Investment appeal hinges on Bitcoin's recovery and management's ability to stabilize finances, making it speculative for equity investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About HubSpot Inc
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →About Strategy Inc.
MicroStrategy Inc is a provider of enterprise analytics and mobility software. It offers MicroStrategy Analytics platform that delivers reports and dashboards and enables users to conduct ad hoc analysis and share insights through mobile devices or the Web
Read more on MSTR →
