HubSpot Inc vs ING Groep NV — how do they compare? HubSpot Inc trades at $216.33 (market cap $10.77B), while ING Groep NV trades at $35.49 (market cap $101.24B). The key difference: ING Groep NV is far larger — about 9.4× HubSpot Inc's market cap, and ING Groep NV pays a 3.74% dividend while HubSpot Inc pays none. Which is the better fit depends on your goals.
| HUBS | ING | |
|---|---|---|
Market Cap | $10.77B | $101.24B |
Sector | Technology | Financials |
52-Week High | $522.97 | $35.92 |
52-Week Low | $170.39 | $23.66 |
Enterprise Value | $9.67B | — |
Dividend Yield | — | 3.74% |
Signals from Pluang's Aura AI — not financial advice
HubSpot (HUBS) trades at $210.35, up 3.91% today, but remains in a bearish technical trend with strong selling pressure on moving averages. The company shows solid revenue growth with Q2 2026 earnings beating estimates at $3.26 EPS, though recent guidance cuts and a securities fraud investigation have created significant volatility. Fundamentals reveal strong gross margins of 83.25% but modest net income margins of 4.26%, with valuation metrics indicating premium pricing at P/E 74.89 and P/S 3.22.
The outlook is mixed with 76.59% analyst buy ratings and a $233.93 consensus target suggesting 11% upside, but near-term risks from customer growth slowdown and legal challenges weigh on sentiment. Long-term AI transformation strategy offers potential, but execution risks and competitive pressures require careful monitoring for investors considering entry at current levels.
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Latest headlines on both assets
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →The merger of the Dutch postal bank and NN Insurance in 1991 created ING. Through a series of further acquisitions ING build up a global footprint. The 2008 financial crisis forced ING to seek government support--a precondition of which was that ING should separate its banking and insurance activities, which saw ING revert to being solely a bank. ING has market- leading banking operations in the Netherlands and Belgium, and a range of digital banks across Europe and Australia. Its global wholesale banking operation is primarily focused on lending.
Read more on ING →