HP Inc vs Banco Santander SA — how do they compare? HP Inc trades at $24.82 (market cap $22.15B), while Banco Santander SA trades at $13.7 (market cap $191.46B). The key difference: Banco Santander SA is far larger — about 8.6× HP Inc's market cap, and HP Inc pays the higher dividend (4.95%). Which is the better fit depends on your goals.
| HPQ | SAN | |
|---|---|---|
Market Cap | $22.15B | $191.46B |
Sector | Technology | Financials |
52-Week High | $29.35 | $14.37 |
52-Week Low | $18.20 | $8.40 |
Enterprise Value | $29.31B | — |
Dividend Yield | 4.95% | 2.09% |
Signals from Pluang's Aura AI — not financial advice
HPQ trades at $24.81, down 0.12% on the day, with a bullish technical signal from moving averages and a neutral RSI. The stock shows attractive valuation with a P/E of 8.97 and P/S of 0.4, supported by consistent earnings beats in recent quarters. Recent news highlights AI-driven upgrade cycles and strategic partnerships, including with OpenAI, positioning HP for growth in the AI PC market. Cash flow trends have improved, with net cash flow turning positive in 2025.
The outlook for HPQ is cautiously optimistic, driven by potential AI PC adoption and solid fundamentals, but risks include competitive pressures and cyclical demand. Analyst consensus is mixed with a hold rating, and the current price is above the consensus target of $22.00, suggesting limited near-term upside. Investors should weigh the dividend yield and valuation against market volatility and execution risks.
Santander (SAN) trades at $13.65, up 0.74% with mixed technical signals showing bearish moving averages but oversold RSI. The company reported Q1 2026 EPS beat ($0.41 vs $0.29 expected) and maintains strong profitability with 26.72% net margin and 16.18% ROE. Recent developments include the $12.2 billion Webster Bank acquisition and AI-driven cost initiatives targeting $1.15 billion in business value.
SAN offers value with a 13.23 P/E and dividend yield near 4.4%, supported by 64% analyst buy ratings. Key risks include declining cash flows (-$28.13B in 2024) and Spanish antitrust probes. The stock's upside depends on successful integration of acquisitions and AI efficiency gains offsetting macroeconomic pressures on European banking.
Trailing returns across standard periods
Latest headlines on both assets
HP Incorporated is a leading provider of computers, printers, and printer supplies. The company's mains segments are personal systems and printing. Its personal systems segment contains notebooks, desktops, and workstations. Its printing segment contains supplies, consumer hardware, and commercial hardware. In 2015, Hewlett-Packard was separated into HP Incorporated and Hewlett Packard Enterprise and the Palo Alto, California-based HP Incorporated sells on a global scale.
Read more on HPQ →Santander's focus is on retail and commercial banking. Latin America is geographically the largest operation, with Brazil by far the largest. Its continental European business is still mainly Iberian. Santander's U.K. presence is the result of the acquisition of building society Abbey. In the U.S., Santander operates a vehicle finance business and a regional bank focused on the Northeastern states.
Read more on SAN →