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Compare Honest Company Inc (HNST) vs Upstart Holdings Inc (UPST) Price & Performance

Honest Company IncTrade
Upstart Holdings IncTrade

Price performance (Past 24H)

Key statistics

Honest Company Inc vs Upstart Holdings Inc — how do they compare? Honest Company Inc trades at $5.02 (market cap $533.20M), while Upstart Holdings Inc trades at $24.24 (market cap $2.35B). The key difference: Upstart Holdings Inc is far larger — about 4.4× Honest Company Inc's market cap, and Honest Company Inc is trading nearer its 52-week high, Upstart Holdings Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Honest Company Inc for 39 Days and Upstart Holdings Inc for 39 Days on average.

HNSTUPST
Market Cap
$533.20M$2.35B
Volume
1,990,1554,203,337
Sector
Consumer StaplesFinancials
52-Week High
$5.95$52.74
52-Week Low
$2.10$22.81
Typical Hold Time
39 Days39 Days
Enterprise Value
$436.81M$3.88B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Honest Company Inc

HNST trades at $4.99, up 1.22% today, with a bearish technical signal despite recent positive earnings momentum. The company shows mixed fundamentals with revenue of $371.32M in 2025 but negative net income margins. Recent Q2 2026 earnings beat expectations with $0.04 EPS, and institutional interest is growing with BlackRock's $25.66M investment in August 2026.

The stock faces headwinds from persistent unprofitability and declining revenue projections for 2026, though strategic exits are improving margins. Analyst consensus is mixed with a $5.30 price target, suggesting limited upside. Key risks include execution on profitability and competitive pressures in personal care markets.

Upstart Holdings Inc

Upstart Holdings trades at $24.24, up 0.9% with a bearish technical signal despite recent earnings misses. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though cash flow from operations remains negative at -$147.7M. Recent news highlights partnership expansions into HELOC and auto lending while the stock faces pressure from broader consumer lending sector weakness.

Upstart's AI lending platform shows revenue growth potential but faces execution risks amid volatile credit markets. Analyst consensus targets $39.50 (63% upside) with mixed ratings, while high P/E of 46.5 suggests premium valuation. The key risk remains the company's loan syndication model during economic downturns.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

HNST
0% Buy100% Sell
Avg holding period · 39 Days
UPST
73% Buy27% Sell
Avg holding period · 39 Days

Top news

Latest headlines on both assets

About Honest Company Inc

The Honest Co Inc is a consumer products company. It offers eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products and other products.

Read more on HNST →

About Upstart Holdings Inc

Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.

Read more on UPST →