Honest Company Inc vs Tractor Supply Co — how do they compare? Honest Company Inc trades at $3.88 (market cap $426.55M), while Tractor Supply Co trades at $29.68 (market cap $15.89B). The key difference: Tractor Supply Co is far larger — about 37.3× Honest Company Inc's market cap, and Tractor Supply Co pays a 3.17% dividend while Honest Company Inc pays none. Which is the better fit depends on your goals.
| HNST | TSCO | |
|---|---|---|
Market Cap | $426.55M | $15.89B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $4.95 | $62.65 |
52-Week Low | $2.10 | $29.14 |
Enterprise Value | $347.95M | $22.08B |
Dividend Yield | — | 3.17% |
Signals from Pluang's Aura AI — not financial advice
HNST trades at $3.89, up 1.57% with a bullish technical signal. The company shows mixed fundamentals with revenue of $371.32M in 2025 but negative net income of -$15.69M. Recent earnings show one beat and two misses, while cash flow improved to $14.15M net. Analyst consensus is divided with 30% buy, 50% hold ratings. The company announced Q2 2026 results for August 5, 2026, alongside leadership updates.
Outlook remains cautious due to persistent losses and margin pressure, though strategic shifts to retail and cost controls offer potential. Key risks include competitive intensity and execution challenges. The stock presents speculative appeal for turnaround believers but requires monitoring of profitability improvements.
Tractor Supply (TSCO) trades at $29.64, down 2.85% today, with a bearish technical outlook but solid fundamentals including 36.4% gross margins and 45.5% ROE. Recent earnings show mixed results with two misses but a strong Q2 expectation of $0.83 EPS. The company maintains stable revenue growth, reaching $15.5B in 2025, and announced a $0.24 dividend for H1-26.
Despite near-term headwinds, TSCO's strong market position and analyst consensus price target of $38.40 suggest 30% upside potential. Risks include consumer discretionary pressure and recent earnings volatility, but the stock's current valuation at 14.9x P/E presents a compelling entry point for long-term investors seeking exposure to the resilient rural lifestyle retail sector.
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Latest headlines on both assets
The Honest Co Inc is a consumer products company. It offers eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products and other products.
Read more on HNST →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →