Compare Honest Company Inc (HNST) vs SMX Security Matters plc (SMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Honest Company Inc vs SMX Security Matters plc — how do they compare? Honest Company Inc trades at $3.74 (market cap $426.55M), while SMX Security Matters plc trades at $19.35 (market cap $16.38M). The key difference: Honest Company Inc is far larger — about 26× SMX Security Matters plc's market cap, and Honest Company Inc is trading nearer its 52-week high, SMX Security Matters plc nearer its low. Which is the better fit depends on your goals.
| HNST | SMX | |
|---|---|---|
Market Cap | $426.55M | $16.38M |
Sector | Consumer Staples | Technology |
52-Week High | $4.95 | $295.56K |
52-Week Low | $2.10 | $12.87 |
Enterprise Value | $347.95M | $13.35M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
HNST trades at $3.87, up 1.04% today, with a bullish technical signal from moving averages. The company reported Q1 2026 EPS of $0.01, meeting estimates, but has missed expectations in two of the last three quarters. Revenue declined to $371.32 million in 2025 from $378 million in 2024, with a net loss of $15.69 million. Positive cash flow from operations of $15.12 million and record gross margins near 34% highlight operational improvements amid challenges.
The outlook remains mixed; analyst consensus is cautious with 30% buy ratings. Upside potential exists from gross margin expansion and cost controls, but risks include persistent net losses, competitive pressures in personal care, and reliance on retail channel growth. Investor sentiment is neutral, pending sustained profitability and revenue stabilization in 2026.
SMX trades at $17.66, up 6.9% today, with neutral technical signals and bearish moving averages. The stock shows a P/B of 1.85 but negative profitability metrics, including a -2,216.26% ROE. Recent news highlights balance sheet strengthening and commercialization progress in recycled materials tracking technology, amid regulatory tailwinds for verified plastics.
Outlook hinges on execution of global strategy and policy-driven demand, but high financial losses and reverse stock splits signal substantial risk. Investor sentiment is cautious despite positive media coverage on industry positioning.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Honest Company Inc
The Honest Co Inc is a consumer products company. It offers eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products and other products.
Read more on HNST →About SMX Security Matters plc
SMX Security Matters plc is a digital authentication and tracking technology company that uses a chemical-based, invisible marker system to trace and verify products across global supply chains. Their technology creates a 'digital twin' of physical products, used for quality control, counterfeiting prevention, and ensuring sustainability compliance from raw materials to final sale. The company's solutions are applied across various industries, including precious materials, luxury goods, and fast-moving consumer goods.
Read more on SMX →
