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Compare Honest Company Inc (HNST) vs ProShares Ultra QQQ ETF (QLD) Price & Performance

Honest Company IncTrade
ProShares Ultra QQQ ETFTrade

Price performance (Past 24H)

Key statistics

Honest Company Inc vs ProShares Ultra QQQ ETF — how do they compare? Honest Company Inc trades at $5.02 (market cap $533.20M), while ProShares Ultra QQQ ETF trades at $98.53 (market cap $15.38B). The key difference: ProShares Ultra QQQ ETF is far larger — about 28.8× Honest Company Inc's market cap, and ProShares Ultra QQQ ETF is trading nearer its 52-week high, Honest Company Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Honest Company Inc for 39 Days and ProShares Ultra QQQ ETF for 36 Days on average.

HNSTQLD
Market Cap
$533.20M$15.38B
Volume
1,990,1554,844,085
Sector
Consumer StaplesLeveraged / Inverse
52-Week High
$5.95$100.77
52-Week Low
$2.10$57.16
Typical Hold Time
39 Days36 Days
Enterprise Value
$436.81M—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Honest Company Inc

HNST trades at $4.99, up 1.22% today, with a bearish technical signal despite recent positive earnings momentum. The company shows mixed fundamentals with revenue of $371.32M in 2025 but negative net income margins. Recent Q2 2026 earnings beat expectations with $0.04 EPS, and institutional interest is growing with BlackRock's $25.66M investment in August 2026.

The stock faces headwinds from persistent unprofitability and declining revenue projections for 2026, though strategic exits are improving margins. Analyst consensus is mixed with a $5.30 price target, suggesting limited upside. Key risks include execution on profitability and competitive pressures in personal care markets.

ProShares Ultra QQQ ETF

QLD (ProShares Ultra QQQ ETF) trades at $98.12, down 2.11% on the day. Technical indicators show a bullish trend with moving averages supporting upside momentum while oscillators remain neutral. The ETF benefits from 2x leverage on the Nasdaq-100, providing amplified exposure to large-cap tech stocks. Recent institutional buying and media coverage highlight continued investor interest in leveraged tech exposure.

Outlook remains cautiously optimistic given the bullish technical setup and institutional accumulation, though leveraged ETFs carry elevated volatility risks during market downturns. The key opportunity lies in continued tech sector strength, while the primary risk involves amplified losses if the Nasdaq-100 declines significantly.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

HNST
0% Buy100% Sell
Avg holding period · 39 Days
QLD
75% Buy25% Sell
Avg holding period · 36 Days

About Honest Company Inc

The Honest Co Inc is a consumer products company. It offers eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products and other products.

Read more on HNST →

About ProShares Ultra QQQ ETF

QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.

Read more on QLD →