Hilton Hotels Corporation Common Stock vs WD 40 Company — how do they compare? Hilton Hotels Corporation Common Stock trades at $319 (market cap $70.00B), while WD 40 Company trades at $233.59 (market cap $3.15B). The key difference: Hilton Hotels Corporation Common Stock is far larger — about 22.2× WD 40 Company's market cap, and WD 40 Company pays the higher dividend (1.74%). Which is the better fit depends on your goals.
| HLT | WDFC | |
|---|---|---|
Market Cap | $70.00B | $3.15B |
Sector | Consumer Cyclical | Technology |
52-Week High | $350.22 | $264.91 |
52-Week Low | $256.75 | $187.52 |
Enterprise Value | $83.01B | $3.20B |
Dividend Yield | 0.19% | 1.74% |
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WDFC trades at $234.93, up 1.61% today, with a bullish technical outlook supported by moving averages but neutral oscillators. Recent Q2 2026 earnings beat expectations at $2.33 EPS, though Q4 2025 missed. The company maintains strong profitability with a 55.82% gross margin and 13.22% net margin, while valuation ratios like P/E of 35.64 suggest a premium. A quarterly dividend of $1.02 was declared, payable July 31, 2026.
Outlook is mixed: solid brand strength and cash flow support growth, but high input costs pressure margins. Risks include competitive threats and valuation concerns. Analyst consensus is cautious with 71.42% hold ratings. Upside hinges on margin stability and execution of clear growth strategies amid economic uncertainties.
Trailing returns across standard periods
Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →