Hilton Hotels Corporation Common Stock vs Tractor Supply Co — how do they compare? Hilton Hotels Corporation Common Stock trades at $324.51 (market cap $73.63B), while Tractor Supply Co trades at $29.94 (market cap $15.89B). The key difference: Hilton Hotels Corporation Common Stock is far larger — about 4.6× Tractor Supply Co's market cap, and Tractor Supply Co pays the higher dividend (3.17%). Which is the better fit depends on your goals.
| HLT | TSCO | |
|---|---|---|
Market Cap | $73.63B | $15.89B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $350.22 | $62.65 |
52-Week Low | $256.75 | $29.14 |
Enterprise Value | $86.12B | $22.08B |
Dividend Yield | 0.19% | 3.17% |
Signals from Pluang's Aura AI — not financial advice
Hilton Worldwide Holdings (HLT) trades at $323.22, up 0.59% with a bearish technical signal despite consistent earnings beats. The company shows strong fundamentals with 2025 revenue of $12.04B and net income of $1.46B, though valuation metrics appear elevated with a P/E of 49.06. Recent developments include brand expansion initiatives and upcoming Q2 2026 earnings on July 28, 2026.
Wall Street maintains a bullish outlook with 55% buy ratings and a $345.18 price target, representing 6.8% upside. Key risks include rising debt levels (debt-to-asset ratio increased to 73.88% in 2025) and technical weakness. The stock offers growth potential through Hilton's brand expansion but faces headwinds from high valuation and negative shareholder equity.
Tractor Supply (TSCO) trades at $30.29, down 0.74% on the day, with a bearish technical signal from moving averages. The company maintains stable revenue growth, reaching $15.52B in 2025, and a net income margin of 6.91%. Recent earnings have shown mixed results, with Q1 2026 missing expectations. Analysts maintain a consensus price target of $38.40, suggesting significant upside potential. The stock offers a dividend, with the next payment scheduled for June 9, 2026.
The outlook for TSCO is cautiously optimistic, supported by a solid fundamental base and analyst confidence, but near-term performance is challenged by consumer spending pressures. Key opportunities include store expansion and strategic partnerships, while risks involve discretionary demand softness and margin compression from rising costs. The stock presents a value proposition for long-term investors seeking exposure to the resilient rural lifestyle market.
Trailing returns across standard periods
Latest headlines on both assets
Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →