Hilton Hotels Corporation Common Stock vs Trip.com Group Ltd — how do they compare? Hilton Hotels Corporation Common Stock trades at $324.87 (market cap $73.63B), while Trip.com Group Ltd trades at $43.65 (market cap $28.12B). The key difference: Hilton Hotels Corporation Common Stock is far larger — about 2.6× Trip.com Group Ltd's market cap, and Trip.com Group Ltd pays the higher dividend (0.42%). Which is the better fit depends on your goals.
| HLT | TCOM | |
|---|---|---|
Market Cap | $73.63B | $28.12B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $350.22 | $78.96 |
52-Week Low | $256.75 | $39.84 |
Enterprise Value | $86.12B | $20.82B |
Dividend Yield | 0.19% | 0.42% |
Signals from Pluang's Aura AI — not financial advice
Hilton Worldwide Holdings (HLT) trades at $323.22, up 0.59% with a bearish technical signal despite consistent earnings beats. The company shows strong fundamentals with 2025 revenue of $12.04B and net income of $1.46B, though valuation metrics appear elevated with a P/E of 49.06. Recent developments include brand expansion initiatives and upcoming Q2 2026 earnings on July 28, 2026.
Wall Street maintains a bullish outlook with 55% buy ratings and a $345.18 price target, representing 6.8% upside. Key risks include rising debt levels (debt-to-asset ratio increased to 73.88% in 2025) and technical weakness. The stock offers growth potential through Hilton's brand expansion but faces headwinds from high valuation and negative shareholder equity.
No Aura AI signal available yet.
Trailing returns across standard periods
Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →Trip.com is the largest online travel agent in China and is positioned to benefit from the country's rising demand for higher-margin outbound travel as passport penetration is only 12% in China. The company generated about 78% of sales from accommodation reservations and transportation ticketing in 2020. The rest of revenue comes from package tours and corporate travel. Prior to the pandemic in 2019, the company generated 25% of revenue from international business, which is important to its margin expansion. Most of sales come from websites and mobile platforms, while the rest come from call centers. The competes in a crowded OTA industry in China, including Meituan, Alibaba-backed Fliggy, Toncheng, and Qunar. The company was founded in 1999 and listed on the Nasdaq in December 2003.
Read more on TCOM →