Hilton Hotels Corporation Common Stock vs Ross Stores, Inc. — how do they compare? Hilton Hotels Corporation Common Stock trades at $323.98 (market cap $73.63B), while Ross Stores, Inc. trades at $235.17 (market cap $75.63B). The key difference: Hilton Hotels Corporation Common Stock and Ross Stores, Inc. are close in size by market cap, and Ross Stores, Inc. pays the higher dividend (0.75%). Which is the better fit depends on your goals.
| HLT | ROST | |
|---|---|---|
Market Cap | $73.63B | $75.63B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $350.22 | $240.13 |
52-Week Low | $256.75 | $134.02 |
Enterprise Value | $86.12B | $76.23B |
Dividend Yield | 0.19% | 0.75% |
Signals from Pluang's Aura AI — not financial advice
Hilton Worldwide Holdings (HLT) trades at $323.22, up 0.59% with a bearish technical signal despite consistent earnings beats. The company shows strong fundamentals with 2025 revenue of $12.04B and net income of $1.46B, though valuation metrics appear elevated with a P/E of 49.06. Recent developments include brand expansion initiatives and upcoming Q2 2026 earnings on July 28, 2026.
Wall Street maintains a bullish outlook with 55% buy ratings and a $345.18 price target, representing 6.8% upside. Key risks include rising debt levels (debt-to-asset ratio increased to 73.88% in 2025) and technical weakness. The stock offers growth potential through Hilton's brand expansion but faces headwinds from high valuation and negative shareholder equity.
Ross Stores (ROST) trades at $235.36, up 0.87% with strong technical and fundamental momentum. The stock shows bullish moving averages and recent earnings beats, with Q1 2026 EPS of $2.02 exceeding expectations by 17%. Revenue growth accelerated to $21.13B in 2025, while net income margin improved to 9.74%. Analyst sentiment remains positive with a $259 consensus target, supported by robust store expansion and customer acquisition trends noted in recent media coverage.
Outlook is favorable given consistent earnings outperformance and high ROE of 38.98%, though valuation multiples like P/E of 32.6 suggest premium pricing. Key risks include consumer spending sensitivity and competitive pressures in off-price retail. Institutional ownership trends and technical support near $232 provide a cushion for near-term stability.
Trailing returns across standard periods
Latest headlines on both assets
Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →Ross Stores is a leading American off-price apparel and home fashion retailer, operating over 1,920 stores (at the end of fiscal 2021) across the Ross Dress for Less and dd's Discounts banners. Ross offers a variety of name-brand products and targets undercutting conventional retailers' regular prices by 20%-70%. The company uses an opportunistic, flexible merchandising approach
Read more on ROST →