Hilton Hotels Corporation Common Stock vs ServiceNow Inc — how do they compare? Hilton Hotels Corporation Common Stock trades at $323.65 (market cap $73.63B), while ServiceNow Inc trades at $101.9 (market cap $107.98B). The key difference: ServiceNow Inc is the larger of the two by market cap, and Hilton Hotels Corporation Common Stock pays a 0.19% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.
| HLT | NOW | |
|---|---|---|
Market Cap | $73.63B | $107.98B |
Sector | Consumer Cyclical | Technology |
52-Week High | $350.22 | $199.24 |
52-Week Low | $256.75 | $83.00 |
Enterprise Value | $86.12B | $105.23B |
Dividend Yield | 0.19% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
ServiceNow (NOW) trades at $103.24, down 0.74% today, with a bearish technical signal but strong fundamentals including 76.56% gross margins and consistent revenue growth to $13.28B in 2025. The stock shows robust cash flow generation of $5.44B from operations and has beaten earnings estimates in three of the last four quarters. Recent news highlights AI-driven growth opportunities and conference presentations.
Outlook remains positive with an 85.51% analyst buy rating and $135.14 consensus price target, suggesting 31% upside. Key risks include high valuation multiples (P/E 62.32) and competitive pressures in enterprise software. Earnings execution and AI adoption present the primary catalysts for continued appreciation.
Trailing returns across standard periods
Latest headlines on both assets
Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →