Compare Home Depot Inc (HD) vs 22nd Century Group Inc (XXII) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Home Depot Inc vs 22nd Century Group Inc — how do they compare? Home Depot Inc trades at $345.94 (market cap $342.44B), while 22nd Century Group Inc trades at $4.21 (market cap $1.49M). The key difference: Home Depot Inc is far larger — about 229825.5× 22nd Century Group Inc's market cap, and Home Depot Inc pays a 2.71% dividend while 22nd Century Group Inc pays none. Which is the better fit depends on your goals.
| HD | XXII | |
|---|---|---|
Market Cap | $342.44B | $1.49M |
Sector | Consumer Cyclical | Technology |
52-Week High | $423.42 | $801.00 |
52-Week Low | $297.51 | $3.72 |
Enterprise Value | $404.00B | -$6.74M |
Dividend Yield | 2.71% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Home Depot (HD) trades at $354.48, up 1.05% with a bullish technical outlook supported by moving averages. The company maintains strong fundamentals with $159.51B revenue and 8.41% net margin, though earnings have shown mixed quarterly results. Recent institutional activity shows both buying and selling pressure, while analyst consensus remains positive with a $371.87 price target. The stock faces headwinds from weakening big-ticket demand and rising mortgage rates affecting the housing sector.
HD presents a cautiously optimistic outlook with solid profitability and analyst support, but faces near-term challenges from housing market volatility and margin pressures. The 59% buy rating and 15% upside to consensus target suggest potential appreciation, though investors must weigh competitive pressures and macroeconomic sensitivity against the company's strong Pro business growth and dividend stability.
22nd Century Group (XXII) trades at $4.31, down 0.92% on the day, with a neutral technical signal and bearish moving averages. The company shows deep unprofitability with a gross margin of -52.19% and net margin of -65.76%, though revenue was $7.05M in 2025. Recent corporate actions include a 20:1 reverse stock split in June 2026, and news highlights retail expansion for VLN reduced-nicotine cigarettes in California and New York.
The outlook remains speculative with high execution risk amid persistent losses, but analyst sentiment is bullish with 75% buy ratings. Key risks include negative cash flow from operations, regulatory hurdles for tobacco products, and the need for successful commercialization of VLN to achieve profitability.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Home Depot Inc
Home Depot is the world's largest home improvement specialty retailer, operating more than 2,300 warehouse-format stores offering more than 30,000 products in store and 1 million products online in the United States, Canada, and Mexico. Its stores offer numerous building materials, home improvement products, lawn and garden products, and decor products and provide various services, including home improvement installation services and tool and equipment rentals. The acquisition of distributor Interline Brands in 2015 allowed Home Depot to enter the maintenance, repair, and operations business, which has been expanded through the tie-up with HD Supply (2020). The addition of the Company Store brought textile exposure to Home Depot's lineup.
Read more on HD →About 22nd Century Group Inc
22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
Read more on XXII →
