Huntington Bancshares Incorporated vs ServiceNow Inc — how do they compare? Huntington Bancshares Incorporated trades at $17.78 (market cap $35.93B), while ServiceNow Inc trades at $124.15 (market cap $131.86B). The key difference: ServiceNow Inc is far larger — about 3.7× Huntington Bancshares Incorporated's market cap, and Huntington Bancshares Incorporated pays a 3.49% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.
| HBAN | NOW | |
|---|---|---|
Market Cap | $35.93B | $131.86B |
Sector | Financials | Technology |
52-Week High | $19.27 | $192.23 |
52-Week Low | $15.02 | $83.00 |
Dividend Yield | 3.49% | — |
Enterprise Value | — | $135.65B |
Signals from Pluang's Aura AI — not financial advice
Huntington Bancshares (HBAN) trades at $17.82, up 1.25% recently, with a bullish technical outlook and mixed earnings history. The company reported Q2 2026 EPS of $0.33, missing estimates, but revenue growth to $8.13B in 2025 supports a net income margin of 24.77%. Analysts maintain a consensus price target of $19.78, with 45% recommending Buy, amid concerns over rising deposit costs noted in recent news.
HBAN offers potential upside with a reasonable P/E of 13.68 and dividend yield, but faces risks from expense pressures and competitive banking dynamics. The stock's outlook hinges on execution of its ROTCE target of 18-19% by 2027, balancing growth opportunities with macroeconomic headwinds.
ServiceNow (NOW) trades at $127.44, up 2.05% today, with a bullish technical outlook supported by moving averages but overbought RSI signals. Revenue grew to $13.28B in 2025, with a net income margin of 11.34%, though high P/E of 79.71 indicates premium valuation. Recent news highlights AI-driven growth opportunities, including partnerships and conference presentations in June 2026.
The stock offers growth potential from AI adoption and strong cash flows, but faces risks from elevated valuations and competitive pressures. Analyst consensus is strongly bullish with an average price target of $138.26, though investors should monitor earnings consistency and macroeconomic headwinds.
Trailing returns across standard periods
Latest headlines on both assets
Huntington Bancshares is a regional bank holding company headquartered in Columbus, Ohio. The bank has a network of branches and ATMs across eight Midwestern states. Founded in 1866, Huntington National Bank and its affiliates provide consumer, small-business, commercial, treasury management, wealth management, brokerage, trust, and insurance services. Huntington also provides auto dealer, equipment finance, national settlement, and capital market services that extend beyond its core states.
Read more on HBAN →ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →