Hasbro, Inc. vs Yum! Brands, Inc. — how do they compare? Hasbro, Inc. trades at $97.48 (market cap $13.69B), while Yum! Brands, Inc. trades at $144.75 (market cap $39.50B). The key difference: Yum! Brands, Inc. is far larger — about 2.9× Hasbro, Inc.'s market cap, and Hasbro, Inc. pays the higher dividend (2.89%). Which is the better fit depends on your goals.
| HAS | YUM | |
|---|---|---|
Market Cap | $13.69B | $39.50B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $105.88 | $168.16 |
52-Week Low | $70.95 | $138.21 |
Enterprise Value | $15.88B | $51.10B |
Dividend Yield | 2.89% | 2.07% |
Trailing returns across standard periods
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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