Compare Hasbro, Inc. (HAS) vs 22nd Century Group Inc (XXII) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Hasbro, Inc. vs 22nd Century Group Inc — how do they compare? Hasbro, Inc. trades at $97.28 (market cap $13.69B), while 22nd Century Group Inc trades at $4.33 (market cap $1.52M). The key difference: Hasbro, Inc. is far larger — about 9006.6× 22nd Century Group Inc's market cap, and Hasbro, Inc. pays a 2.89% dividend while 22nd Century Group Inc pays none. Which is the better fit depends on your goals.
| HAS | XXII | |
|---|---|---|
Market Cap | $13.69B | $1.52M |
Sector | Consumer Cyclical | Technology |
52-Week High | $105.88 | $801.00 |
52-Week Low | $70.95 | $3.72 |
Enterprise Value | $15.88B | -$6.71M |
Dividend Yield | 2.89% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $94.915, up 0.45% on the day, with a bullish technical outlook and strong earnings beats in recent quarters. The stock shows robust profitability with a 64.41% gross margin and 167.83% ROE, though 2025 net income was negative. Analyst consensus is a Buy with a $104.90 price target, and recent news highlights growth in Magic: The Gathering and new content launches.
Outlook is positive driven by franchise strength and digital gaming, but risks include margin pressures, high debt, and competitive threats. The stock offers a 2.93% dividend yield and is near its 52-week high, suggesting cautious optimism for continued upside if execution remains solid.
22nd Century Group (XXII) trades at $4.31, down 0.92% on the day, with a neutral technical signal and bearish moving averages. The company shows deep unprofitability with a gross margin of -52.19% and net margin of -65.76%, though revenue was $7.05M in 2025. Recent corporate actions include a 20:1 reverse stock split in June 2026, and news highlights retail expansion for VLN reduced-nicotine cigarettes in California and New York.
The outlook remains speculative with high execution risk amid persistent losses, but analyst sentiment is bullish with 75% buy ratings. Key risks include negative cash flow from operations, regulatory hurdles for tobacco products, and the need for successful commercialization of VLN to achieve profitability.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Hasbro, Inc.
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →About 22nd Century Group Inc
22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
Read more on XXII →
