Hasbro, Inc. vs State Street SPDR S&P Homebuilders ETF — how do they compare? Hasbro, Inc. trades at $88.26 (market cap $11.53B), while State Street SPDR S&P Homebuilders ETF trades at $106.08. The key difference: Hasbro, Inc. pays a 3.44% dividend while State Street SPDR S&P Homebuilders ETF pays none. Which is the better fit depends on your goals.
| HAS | XHB | |
|---|---|---|
Market Cap | $11.53B | — |
Sector | Consumer Cyclical | Broad Market / Factor |
52-Week High | $105.88 | $121.36 |
52-Week Low | $70.95 | $94.86 |
Enterprise Value | $13.80B | — |
Dividend Yield | 3.44% | — |
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $81.56, showing minimal daily movement with a 0.01% gain. The stock exhibits a bearish technical signal, with RSI indicating overbought conditions near-term. Fundamentally, the company reported a net loss of -$322.4M in 2025 despite revenue growth to $4.7B, though it has beaten EPS estimates for three consecutive quarters. Recent news highlights upcoming Q2 2026 earnings and new product launches like Blooms by Play-Doh targeting adult consumers.
The outlook remains mixed with analyst consensus leaning bullish (51.5% buy ratings) and a $104.75 price target suggesting 28% upside. Key risks include persistent negative profit margins, high debt levels, and competitive pressures in the toy industry. Earnings performance on July 21 will be critical for near-term direction.
XHB trades at $106.07, down 2.01% today amid a bearish technical signal with moving averages indicating selling pressure. The ETF faces mixed housing data, with June home sales declining but new legislation potentially boosting homebuilders. Key support lies at $104, while resistance is at $110. Financial ratios are unavailable, but sentiment is influenced by macroeconomic factors like mortgage rates and housing affordability.
Outlook remains cautious due to high mortgage rates and volatile home sales, though regulatory support offers upside potential. Risks include interest rate sensitivity and economic slowdowns. Investors should weigh technical weakness against long-term housing demand drivers for balanced exposure.
Trailing returns across standard periods
Latest headlines on both assets
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →XHB invests in the U.S. homebuilding industry and related sectors. It provides equal-weighted exposure to homebuilders, building products, and home improvement retailers like Home Depot, Lowe's, and Builders FirstSource.
Read more on XHB →