Hasbro, Inc. vs Upwork Inc — how do they compare? Hasbro, Inc. trades at $97.13 (market cap $13.33B), while Upwork Inc trades at $8.38 (market cap $1.22B). The key difference: Hasbro, Inc. is far larger — about 10.9× Upwork Inc's market cap, and Hasbro, Inc. pays a 2.96% dividend while Upwork Inc pays none. Which is the better fit depends on your goals.
| HAS | UPWK | |
|---|---|---|
Market Cap | $13.33B | $1.22B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $105.88 | $22.11 |
52-Week Low | $70.95 | $7.84 |
Enterprise Value | $15.52B | $1.02B |
Dividend Yield | 2.96% | — |
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $93.52, up 2.0% on the day, with a bullish technical signal and strong earnings beats in recent quarters. The stock shows robust revenue growth driven by Magic: The Gathering and digital gaming, though net income turned negative in 2025. Analyst consensus is a Buy with a $104.90 price target, supported by institutional accumulation and positive media coverage on franchise strength.
Outlook remains positive with 2026 revenue projected at $5.0B and net income of $794M, but risks include high debt levels, margin pressures from tariffs, and cybersecurity concerns. The stock offers a 2.93% dividend yield, with upside potential if growth sustains, yet volatility may persist amid cost headwinds.
UPWK trades at $9.67, up 2.65% today, with a bullish technical signal from moving averages and a neutral RSI. The company reported Q2 2026 revenue of $191.7 million, at the high end of guidance, and adjusted EBITDA of $64.1 million exceeding outlook, per MarketBeat on August 10, 2026. Valuation ratios appear reasonable with a P/E of 11.93 and P/S of 1.7, while profitability remains strong with a net income margin of 13.81% in 2025.
The outlook is mixed; analyst consensus is 52% buy with no sell ratings, but recent earnings misses and legal investigations pose risks. Revenue growth has slowed to 2.9% year-over-year in 2025, and net cash flow turned negative, indicating potential headwinds. Investors should weigh solid fundamentals against execution challenges and AI-driven market shifts.
Trailing returns across standard periods
Latest headlines on both assets
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →