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Compare Hasbro, Inc. (HAS) vs United Parcel Service Inc (UPS) Price & Performance

Hasbro, Inc.Trade
United Parcel Service IncTrade

Price performance (Past 24H)

Key statistics

Hasbro, Inc. vs United Parcel Service Inc — how do they compare? Hasbro, Inc. trades at $94.12 (market cap $13.05B), while United Parcel Service Inc trades at $94.64 (market cap $80.08B). The key difference: United Parcel Service Inc is far larger — about 6.1× Hasbro, Inc.'s market cap, and United Parcel Service Inc pays the higher dividend (6.97%). Which is the better fit depends on your goals — on Pluang, investors hold Hasbro, Inc. for 97 Days and United Parcel Service Inc for 141 Days on average.

HASUPS
Market Cap
$13.05B$80.08B
Volume
1,207,6556,706,833
Sector
Consumer CyclicalIndustrials
52-Week High
$105.88$120.00
52-Week Low
$70.95$82.87
Typical Hold Time
97 Days141 Days
Enterprise Value
$15.24B$104.10B
Dividend Yield
3.03%6.97%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Hasbro, Inc.

Hasbro (HAS) trades at $90.75, down 0.31% on the day, with strong technical momentum showing bullish moving average signals and key support at $90. The company demonstrates robust profitability with 64.41% gross margins and has beaten earnings estimates for three consecutive quarters, though 2025 showed a net loss of $322.4 million. Analyst consensus remains positive with a $107.60 price target and no sell ratings among 33 analysts.

Outlook remains constructive with projected 2026 revenue growth to $5.0B and net income of $794M, supported by Magic: The Gathering's strong performance. Key risks include high debt levels at 59.09% debt-to-asset ratio and competitive pressures in the toy industry. The stock offers 18.5% upside to consensus target with institutional ownership showing mixed positioning.

United Parcel Service Inc

UPS stock trades at $94.44, up 2.34% today, amid mixed technical signals with a bearish moving average trend but neutral oscillators. Fundamentally, the company shows stable profitability with 5.08% net margin and 29.66% ROE, though revenue has declined from $100.3B in 2022 to $88.66B in 2025. Recent Q2 2026 earnings beat expectations at $1.76 EPS versus $1.65 expected. Analyst sentiment is divided with 47% Buy ratings and a $118.67 consensus target, while recent news highlights margin pressures and competitive threats from Amazon.

The investment outlook for UPS balances attractive valuation (P/E 17.5, below industry average) and strong dividend yield near 7% against declining revenue trends and rising debt-to-asset ratio (33.02% in 2025). Key risks include domestic volume weakness, fuel cost pressures, and Amazon competition, but strategic initiatives like the TikTok Shop partnership and Secure Commerce platform offer growth potential. Wall Street's neutral-to-buy stance suggests cautious optimism for margin recovery.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

HAS

No sentiment data available yet.

UPS
1% Buy99% Sell
Avg holding period · 141 Days

Top news

Latest headlines on both assets

About Hasbro, Inc.

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.

Read more on HAS →

About United Parcel Service Inc

United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network

Read more on UPS →