Hasbro, Inc. vs Union Pacific Corporation — how do they compare? Hasbro, Inc. trades at $93.32 (market cap $13.05B), while Union Pacific Corporation trades at $278.34 (market cap $165.27B). The key difference: Union Pacific Corporation is far larger — about 12.7× Hasbro, Inc.'s market cap, and Hasbro, Inc. pays the higher dividend (3.03%). Which is the better fit depends on your goals — on Pluang, investors hold Hasbro, Inc. for 97 Days and Union Pacific Corporation for 105 Days on average.
| HAS | UNP | |
|---|---|---|
Market Cap | $13.05B | $165.27B |
Volume | 1,207,655 | 1,474,117 |
Sector | Consumer Cyclical | Industrials |
52-Week High | $105.88 | $310.62 |
52-Week Low | $70.95 | $216.37 |
Typical Hold Time | 97 Days | 105 Days |
Enterprise Value | $15.24B | $194.33B |
Dividend Yield | 3.03% | 2.04% |
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $92.50, up 1.93% on the day, with a bullish technical outlook and strong analyst consensus. Recent earnings beats and a solid 2026 revenue forecast of $5.0B support growth, though 2025 net income was negative. The stock is near its consensus price target of $107.60, with institutional interest highlighted by recent filings.
The outlook is positive with earnings momentum and cost savings driving upside, but risks include high debt levels and competitive pressures. The upcoming Q3 2026 earnings on October 20, 2026, is a key catalyst. Investors should weigh robust gaming segment growth against margin volatility and macroeconomic headwinds.
Union Pacific (UNP) trades at $278.20, up 1.28% today, with a bullish technical signal and strong analyst consensus. Recent Q2 2026 earnings beat expectations, and the company maintains robust profitability with a 28.85% net margin and 39.7% ROE. Positive sentiment is driven by volume growth, a pending Norfolk Southern merger, and dividend reliability, though merger uncertainty and fuel costs pose risks.
Outlook is positive given earnings momentum and strategic initiatives, but investors face risks from merger execution and economic cyclicality. The stock offers value with a consensus price target of $332.10, implying significant upside, supported by stable cash flows and a solid dividend track record.
Trailing returns across standard periods
Latest headlines on both assets
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →Omaha, Nebraska-based Union Pacific is the largest public railroad in North America. Operating on more than 30,000 miles of track in the western two thirds of the U.S., UP generated roughly $22 billion of revenue in 2021 by hauling coal, industrial products, intermodal containers, agriculture goods, chemicals, and automotive goods. UP owns about one fourth of Mexican railroad Ferromex and derives about 10% of its revenue hauling freight to and from Mexico.
Read more on UNP →