Compare Hasbro, Inc. (HAS) vs Union Pacific Corporation (UNP) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Hasbro, Inc. vs Union Pacific Corporation — how do they compare? Hasbro, Inc. trades at $95.65 (market cap $13.69B), while Union Pacific Corporation trades at $293.78 (market cap $173.99B). The key difference: Union Pacific Corporation is far larger — about 12.7× Hasbro, Inc.'s market cap, and Hasbro, Inc. pays the higher dividend (2.89%). Which is the better fit depends on your goals.
| HAS | UNP | |
|---|---|---|
Market Cap | $13.69B | $173.99B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $105.88 | $307.32 |
52-Week Low | $70.95 | $214.91 |
Enterprise Value | $15.88B | $203.04B |
Dividend Yield | 2.89% | 1.94% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $96.19, up 1.8% today, with a bullish technical outlook from moving averages and a consensus analyst price target of $104.90. Recent earnings beats in Q4 2025, Q1 2026, and Q2 2026 highlight strong operational performance, though 2025 net income was negative due to a one-time tax charge. Revenue growth is projected to rebound to $5.0B in 2026, with a net income margin of 16%, supported by strength in the Wizards of the Coast segment.
The stock offers upside potential from earnings momentum and dividend yield, but risks include high debt levels, margin pressures, and competitive threats. Institutional buying and positive media coverage on franchises like Magic: The Gathering provide tailwinds, yet volatility from tariffs and execution risks warrants caution for investors seeking growth in the consumer discretionary sector.
Union Pacific (UNP) trades at $293.85, up 0.55% with neutral technical signals. The company demonstrates strong fundamentals with Q2 2026 EPS beating estimates at $3.41 versus $3.26 expected, marking the second consecutive quarterly beat. Revenue growth of 12% year-over-year and improved operating efficiency support management's raised full-year EPS guidance. The stock maintains robust profitability metrics including 28.85% net margin and 39.7% ROE, though valuation multiples remain elevated with P/E at 23.71.
Outlook remains positive with analyst consensus price target of $334.33 representing 14% upside potential. Key catalysts include service-led growth driving margin expansion and the pending Norfolk Southern merger offering strategic benefits. Risks include high fuel costs, regulatory scrutiny of the merger, and macroeconomic pressures on freight volumes. Institutional ownership trends show continued accumulation by major funds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Hasbro, Inc.
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →About Union Pacific Corporation
Omaha, Nebraska-based Union Pacific is the largest public railroad in North America. Operating on more than 30,000 miles of track in the western two thirds of the U.S., UP generated roughly $22 billion of revenue in 2021 by hauling coal, industrial products, intermodal containers, agriculture goods, chemicals, and automotive goods. UP owns about one fourth of Mexican railroad Ferromex and derives about 10% of its revenue hauling freight to and from Mexico.
Read more on UNP →
