Hasbro, Inc. vs SMX Security Matters plc — how do they compare? Hasbro, Inc. trades at $97 (market cap $13.33B), while SMX Security Matters plc trades at $15.81 (market cap $17.15M). The key difference: Hasbro, Inc. is far larger — about 777.3× SMX Security Matters plc's market cap, and Hasbro, Inc. pays a 2.96% dividend while SMX Security Matters plc pays none. Which is the better fit depends on your goals.
| HAS | SMX | |
|---|---|---|
Market Cap | $13.33B | $17.15M |
Sector | Consumer Cyclical | Technology |
52-Week High | $105.88 | $103.71K |
52-Week Low | $70.95 | $12.87 |
Enterprise Value | $15.52B | -$14.18M |
Dividend Yield | 2.96% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
SMX trades at $15.99, down 2.08% today, with a bearish technical signal from moving averages. The company shows severe financial stress with negative ROE of -819.22% and net loss of $169.18M for 2025, though recent news highlights balance sheet strengthening and commercialization progress in recycled plastics tracking technology.
Outlook remains speculative with significant operational losses offset by financing activities. Investment opportunity hinges on successful commercialization of circular economy platforms, while risks include sustained cash burn and competitive pressures in materials verification space.
Trailing returns across standard periods
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →SMX Security Matters plc is a digital authentication and tracking technology company that uses a chemical-based, invisible marker system to trace and verify products across global supply chains. Their technology creates a 'digital twin' of physical products, used for quality control, counterfeiting prevention, and ensuring sustainability compliance from raw materials to final sale. The company's solutions are applied across various industries, including precious materials, luxury goods, and fast-moving consumer goods.
Read more on SMX →