Compare Hasbro, Inc. (HAS) vs J M Smucker Co (SJM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Hasbro, Inc. vs J M Smucker Co — how do they compare? Hasbro, Inc. trades at $92.69 (market cap $12.80B), while J M Smucker Co trades at $120.56 (market cap $12.38B). The key difference: Hasbro, Inc. and J M Smucker Co are close in size by market cap, and J M Smucker Co pays the higher dividend (3.86%). Which is the better fit depends on your goals — on Pluang, investors hold Hasbro, Inc. for 97 Days and J M Smucker Co for 74 Days on average.
| HAS | SJM | |
|---|---|---|
Market Cap | $12.80B | $12.38B |
Volume | 1,356,688 | 1,013,558 |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $105.88 | $132.34 |
52-Week Low | $70.95 | $89.53 |
Typical Hold Time | 97 Days | 74 Days |
Enterprise Value | $14.99B | $19.24B |
Dividend Yield | 3.09% | 3.86% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $90.75, down 0.31% on the day, with strong technical momentum showing bullish moving average signals. The company demonstrates robust profitability with 64.41% gross margins and has beaten earnings estimates for three consecutive quarters. Analyst consensus remains positive with a $107.60 price target, representing 18.5% upside potential from current levels. Recent news highlights continued momentum in the Magic: The Gathering franchise and new product collaborations.
The outlook remains constructive with projected revenue growth to $5.0B in 2026 and net income recovery to $794M. Key risks include high debt levels at 59.09% debt-to-asset ratio and recent net income volatility. The stock offers value with reasonable P/E of 16.14x and strong institutional interest, though investors should monitor Q3 2026 earnings on October 20 for confirmation of the turnaround trajectory.
SJM trades at $119.41, up 2.23% today, with a bearish technical signal but strong recent earnings beats. The company reported a net loss of $1.23 billion in 2025 despite revenue growth to $8.73 billion, though analysts project a return to profitability in 2026. A dividend of $1.12 is scheduled for September 2026, and institutional interest is rising, as seen with CalSTRS increasing its stake significantly in Q2 2026.
The outlook is mixed: analyst consensus is bullish with a $137.29 price target, but high debt and volatile profitability pose risks. Earnings momentum from recent beats and raised 2027 guidance support upside, yet investors must weigh margin pressures and competitive threats in the consumer staples sector against growth in segments like Uncrustables and Cafe Bustelo.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Hasbro, Inc.
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →About J M Smucker Co
J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →
