Hasbro, Inc. vs Rivian Automotive, Inc. — how do they compare? Hasbro, Inc. trades at $97 (market cap $13.33B), while Rivian Automotive, Inc. trades at $16.41 (market cap $23.73B). The key difference: Rivian Automotive, Inc. is the larger of the two by market cap, and Hasbro, Inc. pays a 2.96% dividend while Rivian Automotive, Inc. pays none. Which is the better fit depends on your goals.
| HAS | RIVN | |
|---|---|---|
Market Cap | $13.33B | $23.73B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $105.88 | $22.45 |
52-Week Low | $70.95 | $11.97 |
Enterprise Value | $15.52B | $23.77B |
Dividend Yield | 2.96% | — |
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $93.52, up 2.0% on the day, with a bullish technical signal and strong earnings beats in recent quarters. The stock shows robust revenue growth driven by Magic: The Gathering and digital gaming, though net income turned negative in 2025. Analyst consensus is a Buy with a $104.90 price target, supported by institutional accumulation and positive media coverage on franchise strength.
Outlook remains positive with 2026 revenue projected at $5.0B and net income of $794M, but risks include high debt levels, margin pressures from tariffs, and cybersecurity concerns. The stock offers a 2.93% dividend yield, with upside potential if growth sustains, yet volatility may persist amid cost headwinds.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →Rivian Automotive, Inc. is an automotive technology company. The Company designs and manufactures vans, trucks, and sports utility vehicles, as well as offers repair and maintenance services. Rivian Automotive serves customers in North America and the United Kingdom.
Read more on RIVN →