Hasbro, Inc. vs Philip Morris International Inc. — how do they compare? Hasbro, Inc. trades at $81.72 (market cap $11.53B), while Philip Morris International Inc. trades at $192.33 (market cap $300.37B). The key difference: Philip Morris International Inc. is far larger — about 26.1× Hasbro, Inc.'s market cap, and Hasbro, Inc. pays the higher dividend (3.44%). Which is the better fit depends on your goals.
| HAS | PM | |
|---|---|---|
Market Cap | $11.53B | $300.37B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $105.88 | $192.98 |
52-Week Low | $70.95 | $144.33 |
Enterprise Value | $13.80B | $346.86B |
Dividend Yield | 3.44% | 3.05% |
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $81.56, showing minimal daily movement with a 0.01% gain. The stock exhibits a bearish technical signal, with RSI indicating overbought conditions near-term. Fundamentally, the company reported a net loss of -$322.4M in 2025 despite revenue growth to $4.7B, though it has beaten EPS estimates for three consecutive quarters. Recent news highlights upcoming Q2 2026 earnings and new product launches like Blooms by Play-Doh targeting adult consumers.
The outlook remains mixed with analyst consensus leaning bullish (51.5% buy ratings) and a $104.75 price target suggesting 28% upside. Key risks include persistent negative profit margins, high debt levels, and competitive pressures in the toy industry. Earnings performance on July 21 will be critical for near-term direction.
Philip Morris International (PM) trades at $192.72, down 0.13% on the day, with a bullish technical signal and strong analyst consensus. Recent financials show robust revenue growth to $40.65B in 2025 and net income of $11.35B, though a Q4 2025 earnings miss and a recent $500M impairment charge highlight near-term pressures. The stock's P/E of 27.17 and P/S of 7.25 reflect premium valuation, supported by a 68% buy rating from analysts and a $194.00 consensus price target.
Outlook remains positive with steady cash flow and dividend payments, but risks include regulatory challenges from rising illicit cigarette trade in Europe and cost pressures. The stock offers stability through high margins and brand strength, yet investors should weigh valuation against earnings volatility and macroeconomic headwinds.
Trailing returns across standard periods
Latest headlines on both assets
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →Philip Morris International is an international tobacco company with a product portfolio primarily consisting of cigarettes and reduced-risk products, including heat-not-burn, vapor and oral nicotine products, which are sold in markets outside the United States. The company diversified away from nicotine products with the acquisition of Vectura, a provider of innovative inhaled drug delivery solutions, in 2021.
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