Hasbro, Inc. vs Newegg Commerce Inc — how do they compare? Hasbro, Inc. trades at $88.69 (market cap $11.53B), while Newegg Commerce Inc trades at $13.12 (market cap $270.98M). The key difference: Hasbro, Inc. is far larger — about 42.5× Newegg Commerce Inc's market cap, and Hasbro, Inc. pays a 3.44% dividend while Newegg Commerce Inc pays none. Which is the better fit depends on your goals.
| HAS | NEGG | |
|---|---|---|
Market Cap | $11.53B | $270.98M |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $105.88 | $128.09 |
52-Week Low | $70.95 | $12.92 |
Enterprise Value | $13.80B | $269.78M |
Dividend Yield | 3.44% | — |
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) surged 8.87% to $88.78, driven by strong Q2 2026 earnings that beat estimates with $1.14 billion revenue (up 16% YoY) and raised full-year guidance. Technicals show bullish momentum near resistance at $85, while fundamentals reveal mixed signals: positive cash flow trends and robust Wizards segment growth contrast with negative net income margins and high debt levels. Analyst sentiment is optimistic, with a consensus price target of $104.75 and no sell ratings among 33 covered analysts.
The outlook is cautiously positive, with Magic: The Gathering fueling growth, but risks include elevated valuation multiples (P/E 25.6, EV/EBITDA 41.99) and persistent profitability challenges. Investors may see upside if execution continues, though leverage and margin pressures warrant monitoring.
NEGG trades at $13.68, up 5.31% today, but technical indicators signal a bearish trend with strong selling pressure. The company shows improving fundamentals with revenue stabilizing around $1.4B and narrowing losses, though negative operating cash flow remains a concern. Recent product launches and AI shopping initiatives demonstrate innovation efforts amid challenging market conditions.
While NEGG shows operational improvement with reduced losses and positive Q1 2026 earnings beat, persistent negative cash flow and bearish technicals present near-term headwinds. The single analyst maintains a Buy rating, but investors should weigh improving fundamentals against ongoing profitability challenges in the competitive e-commerce sector.
Trailing returns across standard periods
Latest headlines on both assets
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →Newegg Commerce Inc is an e-commerce company offering direct sales and an online marketplace platform for IT computer components, consumer electronics, entertainment, smart home and gaming products and provides certain third-party logistics services globally.
Read more on NEGG →