Hasbro, Inc. vs JPMorgan Ultra Short Income ETF — how do they compare? Hasbro, Inc. trades at $88.58 (market cap $11.53B), while JPMorgan Ultra Short Income ETF trades at $50.5. The key difference: Hasbro, Inc. pays a 3.44% dividend while JPMorgan Ultra Short Income ETF pays none, and Hasbro, Inc. is trading nearer its 52-week high, JPMorgan Ultra Short Income ETF nearer its low. Which is the better fit depends on your goals.
| HAS | JPST | |
|---|---|---|
Market Cap | $11.53B | — |
Sector | Consumer Cyclical | Leveraged / Inverse |
52-Week High | $105.88 | $50.78 |
52-Week Low | $70.95 | $50.40 |
Enterprise Value | $13.80B | — |
Dividend Yield | 3.44% | — |
Signals from Pluang's Aura AI — not financial advice
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JPST trades at $50.49, showing minimal daily movement with a slight decline of $0.01 (-0.02%). The technical outlook is bearish based on moving averages, while oscillators signal neutrality. Recent news highlights institutional interest, with Greenwood Gearhart LLC increasing its holdings by 9.6% as of July 2026. The ETF focuses on ultra-short income, offering a cash alternative with low duration risk, as noted in Seeking Alpha analysis from April 2026.
The outlook for JPST remains stable, appealing to risk-averse investors seeking capital preservation and modest income through dividends. Key risks include interest rate sensitivity and macroeconomic shifts affecting short-term bonds. Institutional accumulation supports confidence, but the bearish technical signal warrants caution for short-term traders.
Trailing returns across standard periods
Latest headlines on both assets
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →JPST is an actively managed ETF that invests in short-term, investment-grade fixed income securities. It aims to provide current income and capital preservation while maintaining high liquidity.
Read more on JPST →