Hasbro, Inc. vs Jumia Technologies AG - ADR — how do they compare? Hasbro, Inc. trades at $92.82 (market cap $13.05B), while Jumia Technologies AG - ADR trades at $6.53 (market cap $865.90M). The key difference: Hasbro, Inc. is far larger — about 15.1× Jumia Technologies AG - ADR's market cap, and Hasbro, Inc. pays a 3.03% dividend while Jumia Technologies AG - ADR pays none. Which is the better fit depends on your goals — on Pluang, investors hold Hasbro, Inc. for 97 Days and Jumia Technologies AG - ADR for 28 Days on average.
| HAS | JMIA | |
|---|---|---|
Market Cap | $13.05B | $865.90M |
Volume | 1,207,655 | 1,695,227 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $105.88 | $14.60 |
52-Week Low | $70.95 | $5.69 |
Typical Hold Time | 97 Days | 28 Days |
Enterprise Value | $15.24B | $831.54M |
Dividend Yield | 3.03% | — |
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $90.75, down 0.31% on the day, with strong technical momentum showing bullish moving average signals. The company demonstrates robust profitability with 64.41% gross margins and has beaten earnings estimates for three consecutive quarters. Analyst consensus remains positive with a $107.60 price target, representing 18.5% upside potential from current levels. Recent news highlights continued momentum in the Magic: The Gathering franchise and new product collaborations.
The outlook remains constructive with projected revenue growth to $5.0B in 2026 and net income recovery to $794M. Key risks include high debt levels at 59.09% debt-to-asset ratio and recent net income volatility. The stock offers value with reasonable P/E of 16.14x and strong institutional interest, though investors should monitor Q3 2026 earnings on October 20 for confirmation of the turnaround trajectory.
JMIA trades at $6.74, down 0.88% with bearish technical signals. The company shows improving fundamentals with revenue growth to $189M in 2025 and narrowing losses (-$62M net income). Recent $50M capital injection from IFC strengthens the balance sheet while management targets EBITDA breakeven by Q4 2026. Analyst consensus remains bullish with $12 price target despite recent earnings misses.
JMIA presents a turnaround story with operational improvements and path to profitability, but carries significant execution risk. The stock offers substantial upside to analyst targets if the company achieves its breakeven timeline, though persistent losses and competitive pressures remain concerns for investors.
Trailing returns across standard periods
Latest headlines on both assets
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →Jumia Technologies AG is the pan-African e-commerce platform. The company's platform consists of a marketplace, which connects sellers with consumers. Its logistics service enables the shipment and delivery of packages from sellers to consumers, and the company's payment service facilitates transactions among participants active on its platform in selected markets. Jumia generates revenue from Sales of goods, Commissions, Fulfillment, Value-added services, and Marketing & Advertising. Its geographical segments are West Africa, North Africa, East & South Africa, Europe, and United Arab Emirates. The firm generates most of its revenue from the West Africa segment.
Read more on JMIA →