Hasbro, Inc. vs iShares 3 7 Year Treasury Bond ETF — how do they compare? Hasbro, Inc. trades at $96.39 (market cap $13.69B), while iShares 3 7 Year Treasury Bond ETF trades at $116.51. The key difference: Hasbro, Inc. pays a 2.89% dividend while iShares 3 7 Year Treasury Bond ETF pays none, and Hasbro, Inc. is trading nearer its 52-week high, iShares 3 7 Year Treasury Bond ETF nearer its low. Which is the better fit depends on your goals.
| HAS | IEI | |
|---|---|---|
Market Cap | $13.69B | — |
Sector | Consumer Cyclical | Fixed Income |
52-Week High | $105.88 | $120.72 |
52-Week Low | $70.95 | $116.16 |
Enterprise Value | $15.88B | — |
Dividend Yield | 2.89% | — |
Signals from Pluang's Aura AI — not financial advice
Hasbro (HAS) trades at $96.19, up 1.8% today, with a bullish technical outlook from moving averages and a consensus analyst price target of $104.90. Recent earnings beats in Q4 2025, Q1 2026, and Q2 2026 highlight strong operational performance, though 2025 net income was negative due to a one-time tax charge. Revenue growth is projected to rebound to $5.0B in 2026, with a net income margin of 16%, supported by strength in the Wizards of the Coast segment.
The stock offers upside potential from earnings momentum and dividend yield, but risks include high debt levels, margin pressures, and competitive threats. Institutional buying and positive media coverage on franchises like Magic: The Gathering provide tailwinds, yet volatility from tariffs and execution risks warrants caution for investors seeking growth in the consumer discretionary sector.
IEI, the iShares 3-7 Year Treasury Bond ETF, trades at $116.565, up 0.27% today, with technical indicators showing a bearish trend from moving averages and neutral oscillators. Recent news highlights institutional activity, including Bank of America increasing its stake by 39.7% in the latest quarter (Defense World, 2026-08-01). The fund maintains a conservative profile with regular dividend distributions, appealing to income-focused investors amid volatile bond markets.
The outlook for IEI is cautious due to rising Treasury yields and inflation concerns, posing risks from potential Fed rate hikes. However, its government backing and lower volatility offer stability for risk-averse portfolios, with income generation from dividends remaining a key attraction despite macroeconomic headwinds.
Trailing returns across standard periods
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →IEI tracks the ICE U.S. Treasury 3-7 Year Bond Index, offering exposure to intermediate-term government debt. It serves as a conservative middle ground in the Treasury yield curve, providing higher yields than short-term bills with less volatility than long-term bonds.
Read more on IEI →