Halliburton Company vs Zeta Global Holdings Corp — how do they compare? Halliburton Company trades at $33.29 (market cap $29.33B), while Zeta Global Holdings Corp trades at $21.28 (market cap $5.32B). The key difference: Halliburton Company is far larger — about 5.5× Zeta Global Holdings Corp's market cap, and Halliburton Company pays a 1.94% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.
| HAL | ZETA | |
|---|---|---|
Market Cap | $29.33B | $5.32B |
Sector | Energy | Technology |
52-Week High | $42.98 | $25.24 |
52-Week Low | $20.50 | $14.55 |
Enterprise Value | $35.41B | $5.23B |
Dividend Yield | 1.94% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
ZETA trades at $21.34, down 1.57% on the day, with a bullish technical signal from moving averages and strong analyst support (73% buy ratings). The company reported Q1 2026 earnings of $0.14 per share, beating estimates, and is pivoting toward AI infrastructure through partnerships with Palantir and OpenAI. Revenue grew to $1.30 billion in 2025, though net income remained negative at -$31.51 million.
The outlook is positive due to AI-driven growth and strategic partnerships, but risks include margin pressure and integration challenges. The consensus price target of $27.50 suggests significant upside potential if execution aligns with bullish expectations, though negative profitability metrics warrant caution.
Trailing returns across standard periods
Latest headlines on both assets
Halliburton is one of the three largest oilfield service firms in the world, offering superior expertise in a number of business lines, including completion fluids, wireline services, cementing, and countless others. It's the number one pressure pumper in North America, and has been a leading innovator in hydraulic fracturing over the last two decades.
Read more on HAL →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →