Amplify Cybersecurity ETF vs Unity Software Inc — how do they compare? Amplify Cybersecurity ETF trades at $130.76 (market cap $3.50B), while Unity Software Inc trades at $46.88 (market cap $20.20B). The key difference: Unity Software Inc is far larger — about 5.8× Amplify Cybersecurity ETF's market cap, and Amplify Cybersecurity ETF is more actively traded (341,176 versus 15,432,191). Which is the better fit depends on your goals — on Pluang, investors hold Amplify Cybersecurity ETF for 28 Days and Unity Software Inc for 50 Days on average.
| HACK | U | |
|---|---|---|
Market Cap | $3.50B | $20.20B |
Volume | 341,176 | 15,432,191 |
Sector | Sector/Thematic | Technology |
52-Week High | $130.76 | $49.47 |
52-Week Low | $70.69 | $17.13 |
Typical Hold Time | 28 Days | 50 Days |
Enterprise Value | — | $20.08B |
Signals from Pluang's Aura AI — not financial advice
HACK trades at $130.76, up 3.93% today and near its 52-week high, reflecting strong momentum amid bullish technical signals. The ETF benefits from rising cybersecurity demand driven by AI safety concerns and recent earnings beats from holdings like CrowdStrike. Technical indicators show a bullish trend with support at $124 and resistance at $126, while short interest has surged, indicating mixed sentiment.
Outlook remains positive due to sector tailwinds from AI-driven cyber threats, but risks include high valuation sensitivity and increased short interest. The ETF's diversified exposure to cybersecurity leaders offers growth potential, though investor caution is warranted given its proximity to record highs and competitive pressures.
Unity Software (U) trades at $45.89, up 0.99% today, with strong bullish technical signals and positive momentum from recent Meta VR partnership news. The stock shows improving fundamentals with revenue stabilizing around $1.8B-$2.0B and narrowing losses, though still reporting negative net margins. Analyst sentiment remains overwhelmingly positive with 24 buy ratings and an average price target of $46.67, slightly above current levels.
While Unity demonstrates operational improvement with growing cash flow and strategic revenue growth, investors face execution risks amid persistent profitability challenges. The company's high valuation multiples and negative earnings require careful monitoring of margin expansion progress. Near-term catalysts include VR platform adoption and advertising revenue growth, but sustained profitability remains the key hurdle for long-term value creation.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →Unity Software Inc provides a software platform for creating and operating interactive, real-time 3D content. The platform can be used to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The business is spread across the United States, Greater China, EMEA, APAC and Other Americas, of which key revenue is derived from the EMEA region. The products are used in the gaming industry, architecture and construction sector, animation industry, and designing sector.
Read more on U →