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Compare Amplify Cybersecurity ETF (HACK) vs Trade Desk Inc (TTD) Price & Performance

Amplify Cybersecurity ETFTrade
Trade Desk IncTrade

Price performance (Past 24H)

Key statistics

Amplify Cybersecurity ETF vs Trade Desk Inc — how do they compare? Amplify Cybersecurity ETF trades at $123.68 (market cap $3.55B), while Trade Desk Inc trades at $12.35 (market cap $5.72B). The key difference: Trade Desk Inc is the larger of the two by market cap, and Amplify Cybersecurity ETF is trading nearer its 52-week high, Trade Desk Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Amplify Cybersecurity ETF for 30 Days and Trade Desk Inc for 72 Days on average.

HACKTTD
Market Cap
$3.55B$5.72B
Volume
233,96114,380,236
Sector
Sector/ThematicMedia
52-Week High
$127.66$54.13
52-Week Low
$70.69$11.92
Typical Hold Time
30 Days72 Days
Enterprise Value
—$4.66B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Amplify Cybersecurity ETF

HACK trades at $125.81, down 1.45% today but near its 52-week high, with a strong technical outlook showing bullish moving averages and key support at $124. Recent news highlights the ETF's momentum, driven by AI safety concerns and cybersecurity demand, with the fund up 84.96% from its 52-week low. Financial ratios are not disclosed for this ETF, but sector growth remains a tailwind.

The outlook for HACK is positive, supported by rising cybersecurity spending and AI-driven threats, though risks include increased short interest and sector volatility. Analyst sentiment is bullish, with the ETF positioned to benefit from ongoing digital security trends, but investors should monitor competitive and macroeconomic pressures.

Trade Desk Inc

TTD trades at $12.34, down 3.52% today and 68% year-to-date, reflecting bearish technical signals and recent earnings misses. Revenue grew to $2.90B in 2025 with a 15.3% net margin, but 2026 guidance indicates slowing growth. The stock faces pressure from competition and index removal flows, with analyst consensus at a $14.72 price target amid mixed sentiment.

Outlook remains cautious due to competitive threats and slowing revenue growth, though valuation ratios appear low. Key risks include execution challenges and macroeconomic headwinds, while potential upside hinges on market share retention and cost management improvements.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

HACK

No sentiment data available yet.

TTD
63% Buy37% Sell
Avg holding period · 72 Days

Top news

Latest headlines on both assets

About Amplify Cybersecurity ETF

HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.

Read more on HACK →

About Trade Desk Inc

The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.

Read more on TTD →