Amplify Cybersecurity ETF vs Trade Desk Inc — how do they compare? Amplify Cybersecurity ETF trades at $105.87, while Trade Desk Inc trades at $17.58 (market cap $8.58B). The key difference: Amplify Cybersecurity ETF is trading nearer its 52-week high, Trade Desk Inc nearer its low. Which is the better fit depends on your goals.
| HACK | TTD | |
|---|---|---|
Sector | Sector/Thematic | Technology |
52-Week High | $114.29 | $89.76 |
52-Week Low | $70.69 | $17.33 |
Market Cap | — | $8.58B |
Enterprise Value | — | $7.60B |
Signals from Pluang's Aura AI — not financial advice
HACK trades at $110.08, down 0.86% on the day, with a bullish technical signal driven by moving averages. Recent news highlights cybersecurity sector strength amid rising AI-driven threats and institutional buying interest. The ETF hit a 52-week high in May 2026, up 36.3% from its low, reflecting strong momentum in digital defense assets.
The outlook for HACK is positive, supported by growing global cybersecurity spending exceeding $300 billion in 2026. Key risks include sector volatility and reliance on tech performance. Analyst sentiment is buoyant, with institutional acquisitions like D.A. Davidson's 44.8% stake increase in Q1 2026 signaling confidence.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →