Amplify Cybersecurity ETF vs Tripadvisor Inc Common Stock — how do they compare? Amplify Cybersecurity ETF trades at $123.68 (market cap $3.55B), while Tripadvisor Inc Common Stock trades at $8.94 (market cap $1.01B). The key difference: Amplify Cybersecurity ETF is far larger — about 3.5× Tripadvisor Inc Common Stock's market cap, and Amplify Cybersecurity ETF is trading nearer its 52-week high, Tripadvisor Inc Common Stock nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Amplify Cybersecurity ETF for 30 Days and Tripadvisor Inc Common Stock for 57 Days on average.
| HACK | TRIP | |
|---|---|---|
Market Cap | $3.55B | $1.01B |
Volume | 233,961 | 3,004,748 |
Sector | Sector/Thematic | Consumer Cyclical |
52-Week High | $127.66 | $16.72 |
52-Week Low | $70.69 | $8.04 |
Typical Hold Time | 30 Days | 57 Days |
Enterprise Value | — | $1.06B |
Signals from Pluang's Aura AI — not financial advice
HACK trades at $125.81, down 1.45% today but near its 52-week high, with a strong technical outlook showing bullish moving averages and key support at $124. Recent news highlights the ETF's momentum, driven by AI safety concerns and cybersecurity demand, with the fund up 84.96% from its 52-week low. Financial ratios are not disclosed for this ETF, but sector growth remains a tailwind.
The outlook for HACK is positive, supported by rising cybersecurity spending and AI-driven threats, though risks include increased short interest and sector volatility. Analyst sentiment is bullish, with the ETF positioned to benefit from ongoing digital security trends, but investors should monitor competitive and macroeconomic pressures.
TripAdvisor (TRIP) trades at $8.96, up 5.16% on the day but near its 52-week low of $8.27. The stock is technically bearish with recent earnings misses and a net cash outflow trend. Revenue grew to $1.89B in 2025 with a net income margin of 2.11%, but profitability remains volatile. Analyst consensus is a 'Hold' with a $13.58 price target, indicating cautious optimism amid competitive pressures from AI-driven travel platforms.
The outlook is mixed: valuation ratios like P/S of 0.57 suggest potential undervaluation, but persistent earnings misses and declining cash flow pose risks. Upside depends on stabilizing core offerings and successful subsidiary sales, while competition and search-related pressures threaten growth. Investors should weigh low valuation against execution challenges in a dynamic travel sector.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
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HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →TripAdvisor is the world's leading travel metasearch company. The website offers 1 billion reviews and information on about 8 million accommodations, restaurants, experiences, airlines, and cruises. In 2021, 74% of revenue came from the company's core segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 20% of sales in 2021, and TheFork, its dining brand, represented 9% of revenue (about 3% of sales were intersegment, which are eliminated from consolidated revenue).
Read more on TRIP →