Amplify Cybersecurity ETF vs SoundHound AI Inc — how do they compare? Amplify Cybersecurity ETF trades at $118.45, while SoundHound AI Inc trades at $7.37 (market cap $3.25B). The key difference: Amplify Cybersecurity ETF is trading nearer its 52-week high, SoundHound AI Inc nearer its low. Which is the better fit depends on your goals.
| HACK | SOUN | |
|---|---|---|
Sector | Sector/Thematic | Technology |
52-Week High | $119.19 | $21.40 |
52-Week Low | $70.69 | $5.70 |
Market Cap | — | $3.25B |
Enterprise Value | — | $3.05B |
Signals from Pluang's Aura AI — not financial advice
HACK is trading at $115.42, up 1.97% with strong bullish momentum from moving averages. The ETF recently hit a 52-week high and is positioned to benefit from escalating cybersecurity spending, which is forecast to exceed $300 billion in 2026. Technical indicators show the stock is near resistance at $116 with RSI suggesting mild overbought conditions. Institutional interest is growing, with D.A. Davidson increasing its position by 44.8% in Q1 2026.
The outlook remains positive as AI-driven cyber threats fuel demand for cybersecurity solutions. Key risks include market volatility and competitive pressures from other cybersecurity ETFs. Analyst sentiment is bullish with the ETF capturing the full cybersecurity stack as enterprises increase digital defense budgets amid rising AI-powered threats.
SoundHound AI (SOUN) trades at $8.02, up 13.28% today, showing strong momentum after beating Q2 2026 earnings expectations. The stock maintains a bullish technical signal with support at $7 and resistance at $9. Revenue grew 45% last quarter to $61.9M, though the company remains unprofitable with a -67.45% net margin. Analyst consensus is strongly bullish with 75% buy ratings and an $8.50 price target.
SOUN offers growth potential through its OASYS platform expansion and enterprise adoption, but faces significant execution risks from persistent losses, cash burn, and premium valuation. The stock's near-term trajectory depends on continued revenue acceleration and path to profitability. High valuation multiples and negative cash flow present challenges despite strong analyst support.
Trailing returns across standard periods
Latest headlines on both assets
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →SoundHound AI, Inc. is a leading innovator in voice artificial intelligence, specializing in conversational intelligence technology. The company develops a platform that allows businesses to add custom voice assistants and natural language processing capabilities to their products and services, ranging from in-car systems and smart speakers to mobile apps and IoT devices. SoundHound's core technology, including its proprietary speech recognition and natural language understanding models, aims to enable fast, accurate, and deeply integrated voice AI experiences across various industries.
Read more on SOUN →