Investment
Features
FeesSafety
Academy
More
Pluang+

Compare Amplify Cybersecurity ETF (HACK) vs Prudential PLC (PUK) Price & Performance

Amplify Cybersecurity ETFTrade
Prudential PLCTrade

Price performance (Past 24H)

Key statistics

Amplify Cybersecurity ETF vs Prudential PLC — how do they compare? Amplify Cybersecurity ETF trades at $123.68 (market cap $3.55B), while Prudential PLC trades at $23.88 (market cap $28.76B). The key difference: Prudential PLC is far larger — about 8.1× Amplify Cybersecurity ETF's market cap, and Prudential PLC pays a 2.36% dividend while Amplify Cybersecurity ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Amplify Cybersecurity ETF for 30 Days and Prudential PLC for 119 Days on average.

HACKPUK
Market Cap
$3.55B$28.76B
Volume
233,9611,285,651
Sector
Sector/ThematicFinancials
52-Week High
$127.66$33.61
52-Week Low
$70.69$23.54
Typical Hold Time
30 Days119 Days
Enterprise Value
—$28.30B
Dividend Yield
—2.36%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Amplify Cybersecurity ETF

HACK trades at $125.81, down 1.45% today but near its 52-week high, with a strong technical outlook showing bullish moving averages and key support at $124. Recent news highlights the ETF's momentum, driven by AI safety concerns and cybersecurity demand, with the fund up 84.96% from its 52-week low. Financial ratios are not disclosed for this ETF, but sector growth remains a tailwind.

The outlook for HACK is positive, supported by rising cybersecurity spending and AI-driven threats, though risks include increased short interest and sector volatility. Analyst sentiment is bullish, with the ETF positioned to benefit from ongoing digital security trends, but investors should monitor competitive and macroeconomic pressures.

Prudential PLC

PUK trades at $23.88, down 2.93% over 24 hours, amid a bearish technical signal. The company reported strong revenue growth to $27.39B in 2025 and net income of $3.98B, with a net margin of 14.52%. Recent earnings show mixed quarterly results, with two beats and two misses versus expectations. Analyst consensus is moderately bullish, with 50% buy ratings. The firm is executing a strategic overhaul, including a $3B capital rotation plan and exiting certain markets to sharpen focus.

The outlook is cautiously optimistic given solid profitability and strategic initiatives, but near-term headwinds include earnings volatility and bearish technical indicators. Risks involve execution of the restructuring and macroeconomic pressures. The stock presents a value opportunity with a low P/E of 8.28, though investors should weigh the mixed earnings record against growth prospects.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

HACK

No sentiment data available yet.

PUK
100% Buy0% Sell
Avg holding period · 119 Days

About Amplify Cybersecurity ETF

HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.

Read more on HACK →

About Prudential PLC

Prudential is an Asia and Africa health and life insurance business and is focused on long-term savings. The business is increasingly focusing on digital offerings and creating strong brand equity and relationships with customers of its products through these.

Read more on PUK →