Compare Amplify Cybersecurity ETF (HACK) vs Plby Group Inc (PLBY) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Amplify Cybersecurity ETF vs Plby Group Inc — how do they compare? Amplify Cybersecurity ETF trades at $125.61 (market cap $3.55B), while Plby Group Inc trades at $1 (market cap $122.20M). The key difference: Amplify Cybersecurity ETF is far larger — about 29.1× Plby Group Inc's market cap, and Amplify Cybersecurity ETF is trading nearer its 52-week high, Plby Group Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Amplify Cybersecurity ETF for 30 Days and Plby Group Inc for 24 Days on average.
| HACK | PLBY | |
|---|---|---|
Market Cap | $3.55B | $122.20M |
Volume | 233,961 | 228,361 |
Sector | Sector/Thematic | Consumer Cyclical |
52-Week High | $127.66 | $2.71 |
52-Week Low | $70.69 | $0.99 |
Typical Hold Time | 30 Days | 24 Days |
Enterprise Value | — | $267.79M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
HACK trades at $125.81, down 1.45% today but near its 52-week high, with a strong technical outlook showing bullish moving averages and key support at $124. Recent news highlights the ETF's momentum, driven by AI safety concerns and cybersecurity demand, with the fund up 84.96% from its 52-week low. Financial ratios are not disclosed for this ETF, but sector growth remains a tailwind.
The outlook for HACK is positive, supported by rising cybersecurity spending and AI-driven threats, though risks include increased short interest and sector volatility. Analyst sentiment is bullish, with the ETF positioned to benefit from ongoing digital security trends, but investors should monitor competitive and macroeconomic pressures.
PLBY Group trades at $0.99, down 5.12% today, with a bearish technical signal from moving averages. The company shows improving fundamentals with revenue stabilizing around $120M and narrowing losses from -$278M in 2022 to -$13M in 2025. Positive operating cash flow of $18K in 2025 marks a turnaround from previous negative figures. Recent leadership appointments signal strategic focus on brand growth.
While analyst consensus remains bullish (75% buy ratings), high debt levels and negative shareholder equity pose significant risks. The path to sustained profitability depends on successful execution of licensing and media strategies. Near-term catalysts include Q3 2026 earnings where the company faces a $0.01 EPS expectation.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Amplify Cybersecurity ETF
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →About Plby Group Inc
PLBY Group Inc is a pleasure and leisure company. The company's segment includes Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It generates maximum revenue from the Direct-to-Consumer segment. Direct-to-Consumer operations include consumer products sold through third-party retailers or online direct-to-customer. Geographically, it derives a majority of revenue from the United States.
Read more on PLBY →
