Compare Amplify Cybersecurity ETF (HACK) vs Plby Group Inc (PLBY) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Amplify Cybersecurity ETF vs Plby Group Inc — how do they compare? Amplify Cybersecurity ETF trades at $118.39, while Plby Group Inc trades at $1.38 (market cap $139.87M). The key difference: Amplify Cybersecurity ETF is trading nearer its 52-week high, Plby Group Inc nearer its low. Which is the better fit depends on your goals.
| HACK | PLBY | |
|---|---|---|
Sector | Sector/Thematic | Consumer Cyclical |
52-Week High | $119.19 | $2.71 |
52-Week Low | $70.69 | $1.11 |
Market Cap | — | $139.87M |
Enterprise Value | — | $287.68M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
HACK is trading at $115.42, up 1.97% with strong bullish momentum from moving averages. The ETF recently hit a 52-week high and is positioned to benefit from escalating cybersecurity spending, which is forecast to exceed $300 billion in 2026. Technical indicators show the stock is near resistance at $116 with RSI suggesting mild overbought conditions. Institutional interest is growing, with D.A. Davidson increasing its position by 44.8% in Q1 2026.
The outlook remains positive as AI-driven cyber threats fuel demand for cybersecurity solutions. Key risks include market volatility and competitive pressures from other cybersecurity ETFs. Analyst sentiment is bullish with the ETF capturing the full cybersecurity stack as enterprises increase digital defense budgets amid rising AI-powered threats.
PLBY trades at $1.22, up 5.17% today, amid a bearish technical signal with moving averages indicating selling pressure. The company reported Q2 2026 revenue growth and positive operating cash flow, with a net income margin improving to -6.21% in 2026 from -10.48% in 2025. Recent developments include inclusion in the Russell 2000 index and a share repurchase program, while debt-to-asset ratio remains elevated at 59.52% as of 2025.
The outlook is mixed: analyst consensus is 75% buy with potential from brand licensing growth, but high debt and persistent net losses pose risks. Investors should weigh the improving EBITDA trend against negative equity and competitive pressures in the leisure sector.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Amplify Cybersecurity ETF
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →About Plby Group Inc
PLBY Group Inc is a pleasure and leisure company. The company's segment includes Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It generates maximum revenue from the Direct-to-Consumer segment. Direct-to-Consumer operations include consumer products sold through third-party retailers or online direct-to-customer. Geographically, it derives a majority of revenue from the United States.
Read more on PLBY →
