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Compare Amplify Cybersecurity ETF (HACK) vs New York Times Co (NYT) Price & Performance

Amplify Cybersecurity ETFTrade
New York Times CoTrade

Price performance (Past 24H)

Key statistics

Amplify Cybersecurity ETF vs New York Times Co — how do they compare? Amplify Cybersecurity ETF trades at $130.76 (market cap $3.50B), while New York Times Co trades at $66.32 (market cap $10.74B). The key difference: New York Times Co is far larger — about 3.1× Amplify Cybersecurity ETF's market cap, and New York Times Co pays a 1.38% dividend while Amplify Cybersecurity ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Amplify Cybersecurity ETF for 28 Days and New York Times Co for 81 Days on average.

HACKNYT
Market Cap
$3.50B$10.74B
Volume
341,1762,096,352
Sector
Sector/ThematicMedia
52-Week High
$130.76$85.86
52-Week Low
$70.69$54.66
Typical Hold Time
28 Days81 Days
Enterprise Value
—$10.14B
Dividend Yield
—1.38%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Amplify Cybersecurity ETF

HACK trades at $130.76, up 3.93% today and near its 52-week high, reflecting strong momentum amid bullish technical signals. The ETF benefits from rising cybersecurity demand driven by AI safety concerns and recent earnings beats from holdings like CrowdStrike. Technical indicators show a bullish trend with support at $124 and resistance at $126, while short interest has surged, indicating mixed sentiment.

Outlook remains positive due to sector tailwinds from AI-driven cyber threats, but risks include high valuation sensitivity and increased short interest. The ETF's diversified exposure to cybersecurity leaders offers growth potential, though investor caution is warranted given its proximity to record highs and competitive pressures.

New York Times Co

The New York Times Company (NYT) trades at $66.60, up 2.62% today, with strong fundamental performance including consistent earnings beats and revenue growth from $2.3B in 2022 to $2.8B in 2025. Technical indicators show a bullish overall signal despite mixed moving averages, with key resistance at $67-68. The company maintains robust profitability with 13.19% net income margin and recently declared a $0.23 quarterly dividend payable October 22, 2026.

NYT presents a favorable investment case with 35% analyst buy ratings and $84 consensus price target suggesting 26% upside potential. Key opportunities include sustained digital subscription growth and AI-related legal developments, while risks involve the ongoing shareholder lawsuit alleging reporting bias and competitive pressures in digital media. The stock's current valuation at 27.75 P/E appears justified by its earnings trajectory.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

HACK
100% Buy0% Sell
Avg holding period · 28 Days
NYT
13% Buy87% Sell
Avg holding period · 81 Days

About Amplify Cybersecurity ETF

HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.

Read more on HACK →

About New York Times Co

New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.

Read more on NYT →