Amplify Cybersecurity ETF vs Nu Holdings Ltd — how do they compare? Amplify Cybersecurity ETF trades at $108, while Nu Holdings Ltd trades at $14.19 (market cap $67.58B). The key difference: Amplify Cybersecurity ETF is trading nearer its 52-week high, Nu Holdings Ltd nearer its low. Which is the better fit depends on your goals.
| HACK | NU | |
|---|---|---|
Sector | Sector/Thematic | Financials |
52-Week High | $114.29 | $18.76 |
52-Week Low | $70.69 | $11.60 |
Market Cap | — | $67.58B |
Signals from Pluang's Aura AI — not financial advice
HACK trades at $110.08, down 0.86% on the day, with a bullish technical signal driven by moving averages and strong trend momentum (ADX above 60). The ETF benefits from rising cybersecurity spending, which surpassed $300 billion in 2026 (24/7 Wall Street, 2026-07-03), and recently hit a 52-week high (Zacks Investment Research, 2026-05-26). Institutional interest is growing, with D.A. Davidson increasing its stake by 44.8% in Q1 2026 (Defense World, 2026-07-19).
Outlook remains positive due to structural demand for cybersecurity, but risks include sector volatility and reliance on tech spending. The ETF offers exposure to a high-growth theme, yet investors face concentration in tech and sensitivity to corporate budget cycles. Near-term resistance is at $111, with support at $110.
NU stock trades at $14.125, up 3.94% today, with a bearish technical signal but strong fundamentals including 26.72% net income margin and 30.04% ROE. Recent earnings show mixed results with two misses, but revenue growth accelerated from $3.0B in 2022 to $10.63B in 2025. The company secured banking approval in Mexico, expanding its Latin American footprint to 15 million customers as of July 2026 (Bloomberg, 2026-07-15).
Outlook remains positive with a $14.98 consensus price target (54.55% buy ratings), though risks include high P/E of 20.96 and debt-to-asset ratio volatility. Growth catalysts from Mexico expansion and digital banking dominance support long-term potential, but near-term headwinds from earnings misses and competitive pressures warrant caution.
Trailing returns across standard periods
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →Nu Holdings Ltd is engaged in providing digital banking services. It offers several financial services such as Credit cards, Personal Account, Investments, Personal Loans, Insurance, Mobile payments, Business Account, and Rewards.
Read more on NU →