Compare Amplify Cybersecurity ETF (HACK) vs ServiceNow Inc (NOW) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Amplify Cybersecurity ETF vs ServiceNow Inc — how do they compare? Amplify Cybersecurity ETF trades at $119.17, while ServiceNow Inc trades at $126.42 (market cap $129.11B). The key difference: Amplify Cybersecurity ETF is trading nearer its 52-week high, ServiceNow Inc nearer its low. Which is the better fit depends on your goals.
| HACK | NOW | |
|---|---|---|
Sector | Sector/Thematic | Technology |
52-Week High | $119.19 | $192.23 |
52-Week Low | $70.69 | $83.00 |
Market Cap | — | $129.11B |
Enterprise Value | — | $132.90B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
HACK is trading at $115.42, up 1.97% with strong bullish momentum from moving averages. The ETF recently hit a 52-week high and is positioned to benefit from escalating cybersecurity spending, which is forecast to exceed $300 billion in 2026. Technical indicators show the stock is near resistance at $116 with RSI suggesting mild overbought conditions. Institutional interest is growing, with D.A. Davidson increasing its position by 44.8% in Q1 2026.
The outlook remains positive as AI-driven cyber threats fuel demand for cybersecurity solutions. Key risks include market volatility and competitive pressures from other cybersecurity ETFs. Analyst sentiment is bullish with the ETF capturing the full cybersecurity stack as enterprises increase digital defense budgets amid rising AI-powered threats.
ServiceNow (NOW) trades at $124.88, up 6.42% in the last 24 hours, reflecting strong momentum near its pivot point of $124. The stock shows bullish technical signals with moving averages supporting an uptrend, though RSI levels indicate potential overbought conditions. Fundamentally, revenue grew to $13.28 billion in 2025 with a net income margin of 11.34%, but high valuation ratios like a P/E of 78.05 suggest premium pricing. Recent news highlights AI-driven growth opportunities and conference presentations boosting investor confidence.
The outlook for NOW is positive with an analyst consensus price target of $138.26, implying ~11% upside. Key opportunities include AI integration and revenue expansion, but risks involve elevated valuations and competitive pressures. Earnings consistency remains crucial, with Q3 2026 results anticipated to validate growth trajectory.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
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About Amplify Cybersecurity ETF
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →About ServiceNow Inc
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →
